DuckDuckGo is a search engine that values your privacy and does not violate it. Compared to Google, which has gone from being a “simple” search engine to becoming one of the largest and most influential companies in the world, with hundreds of different products, it is a small-scale project. However, it is a more than viable alternative for those who want to keep their private information safe.
But is it as good as Google? Or the commitment to privacy has left aside aspects such as functionality or usability of this search engine? Let’s see what differences exist today between DuckDuckGo and Google.
DuckDuckGo does not collect personal data of users
Everyone knows that Google’s general business model is closely linked to the personal data it collects from users and that it serves to show targeted advertising capable of capturing their attention and generating revenue for both Google and the company that pays for them. advertisements. This is one of the reasons why most Google services can be used for free.
And that is precisely what DuckDuckGo does not do, since it does not collect any type of personal information from its users. The user experience is very similar to that obtained using Google, with the difference that the results are not displayed in a personalized way.
This means that if two people search for the same in DuckDuckGo, they will get the same search results, at least if they are in the same country (the search engine allows users to decide if they want to locate search results according to the country in which they are searching). found or according to any other country). This does not happen with Google, since the results of the searches are personalized, although the company states that it only personalizes them slightly.
The importance of privacy in 2019
People tend to protect their personal data more and more against the use and exploitation of companies around the world. And that is precisely one of the reasons for the success and growth of DuckDuckGo, which is clearly seen in the statistics of use of the search engine.
However, this is not the only indication that suggests that people are increasingly cautious with the data they want to keep private. On the internet there are many examples of this. The use of virtual private networks (VPN) and blocking software is increasingly widespread. Apple has included antirastreo features directly in Safari, Mozilla has done the same and Opera includes a free VPN integrated into its browser.
However, the thing goes beyond browsers and search engines. In recent years, we have also witnessed the growth of so-called anonymous online casinos, something that only five years ago did not exist. And again privacy is one of the main reasons behind the growing popularity of Bitcoin and other cryptocurrencies this decade.
It is evident that concern for privacy exists everywhere. And it does not stop growing. Which is good news for DuckDuckGo and for other businesses that offer privacy by default.
How does DuckDuckGo earn money?
This brings us to the question that perhaps you have also raised. How does DuckDuckGo earn money without taking advantage of users’ personal data? Well, very easy This private engine also sells space for advertising in search results, just as Google does.
The difference is that DuckDuckGo does not use personal information to direct advertising, but rather it is based on the keywords of the search performed. The company believes that it is not necessary to track users to earn money, and the results prove it. DuckDuckGo is a profitable company, as explained by its founder and CEO, Gabriel Weinberg.
Is it as good as Google?
If we refer to Google strictly as a search engine, DuckDuckGo does practically the same as Google. The user types what they want to search, presses a button and obtains the results of the search. However, although they are similar, the search results and their order are different. DuckDuckGo uses a slightly different search method and uses its own algorithms, so it is normal that the results are not the same.
If we refer to the other services offered by Google, DuckDuckGo obviously is not up to the technological giant. But it does not pretend either. DuckDuckGo wants to help internet users to protect their personal information, not only by using their search engine, but also by apps and extensions that protect privacy beyond the internet.
And this anonymous search engine saves more than one trick hidden in the sleeve, such as the DuckDuckGo bangs. This function limit users to search on third-party websites directly from the search engine. For example, if you search for “! W filter bubble” in DuckDuckGo, the engine will take you to a Wikipedia article about something else that DuckDuckGo can protect you from. Do the search yourself and discover what it is about.