The formula to get rid of the unsold will vary depending on the sector. If one comes to this situation, one should not despair. In this report we show the different techniques that can be used to give out the unsold. From the traditional sales, to the organization of promotions or street markets, going through the outlets, centers that have experienced a great development in recent years.
Focused on the sale with discount of collection remains, leftovers, samples, discontinued products and, to a lesser extent, articles with tares, the outlets are one of the most attractive outlets.
Low cost expansion: some companies have made them one more leg of their business. In a children’s furniture and textile store they tell us: “Here we sell both those items that, even when in good condition, do not meet our quality standards as the excess merchandise”. One of its great advantages is that they sell first brands with all the guarantees, at a lower price and with the same traditional sales channel.
One of its drawbacks is that it is a sales model for which a certain volume of business is required. The variety of sectors that has opted for this formula is great: textiles, footwear, furniture, decoration, accessories, gift items, jewelry and costume jewelery.
Although the concepts of outlet and balance tend to equalize, they are not the same. The first one is more identified with design and quality articles; the second, with deteriorated units.
The Retail Trade Law considers balances to those stocks whose market value has decreased due to deterioration, damage, disuse or obsolescence of the same. A classic sector to be formula is that of footwear, where there are saldistas who are dedicated to acquire gender by the stores, and then market it for different places.
3. SALES, THE ATTRACTION OF TRADITION
The sales are the method par excellence to sell items that are outdated from one season to another.
They are very useful for any type of products and sectors and are held twice a year, with a maximum duration of two months in each season. The truth is that, in the textile trade, after 15 days, stocks are usually exhausted. And it is a practice that is regulated by the Retail Trade Ordinance Law, which imposes a series of requirements:
• It is forbidden to offer, as discounts, deteriorated articles.
• Reduced products must have been included for a minimum of one month, in the usual sales offer.
• The article may not have been part of any promotion during the month preceding the start of the sales.
4. PROMOTIONS, A BLESSING FOR CUSTOMERS
This technique consists of offering products in more favorable conditions than usual.
The possibilities are immense. From organizing contests or draws related to the indicated products, to offering discount vouchers or giving gifts when acquiring the articles, going on to commercialize complementary units jointly but at an advantageous price.
Although we must be careful so that the faithful client does not feel discriminated against. It is not strange that a loyal user has recently purchased an item that is now half price. A legal limitation: promotional items can not be of lower quality than those that are going to be offered in the future at a normal price.
5. OUTSIDE OUR BORDERS
In certain business sectors, such as textiles, entrepreneurs can sell out-of-date merchandise abroad. Some of the destinations are Africa or Eastern Europe. It is the case of local businessmen from these last countries who come to Spain to buy clothes from two or three seasons ago and that are still fashionable there.
Another area of interest is South America, for climatic reasons. As an example would be the owner of a sports store that has a game of swimsuitis that you can not sell because summer ends. Your lifeline will be on the other side of the ocean, since the good weather begins there, just when it ends in our country.
The problem here is the great cost of an operation of this kind. An alternative would be for a group of 20 or 30 merchants to group together to share transport and logistics expenses, and thus to release surpluses abroad.