Facebook has not only managed to survive the successive scandals in which it has been involved in the last year, but has achieved surprisingly positive results.
2018 was an intense year for Facebook. The Cambridge Analytica scandal took its CEO, Mark Zuckerberg, to the bench to testify before the US Congress in April. And, despite saying that after the storm comes calm, in the case of Facebook it was not like that: hacked 50 million accounts and private messages of 81,0000 users of the social network. Thus, private documents later revealed that Facebook considered selling its users’ data.
The public reacted to the successive scandals by creating campaigns to incite people to eliminate their account in the social network, and Zuckerberg’s company also faced large fines. It was logical to think that 2018 was the beginning of the end of Facebook as king of networks.
However, against all odds, yesterday while everyone criticized the company for its ‘Atlas Project’, the company’s shares rose by 9% in a few hours. The reason? Facebook presented its financial results of 2018, and the company has not only survived the scandals, but has far exceeded expectations.
Although many claim to have abandoned Facebook in the wake of the privacy scandals, in 2018 the number of users who logged in at least once a month increased by 9%. This means that the number of active users per month of Facebook in 2018 reached 2,320 million.
In total, the net profit of Facebook in 2018 amounted to 22.1 billion dollars, 39% more than in 2017. In the last quarter of 2018 generated net income for a value of 16.910 billion dollars, which is equivalent to an interannual increase of 30% and exceeded the forecasts of $ 16,390.
“With 1,520 million active daily users, Facebook has gained popularity especially in India, Indonesia and the Philippines, reports the BBC.”