4 Startups that Have Heard the Market

Although it may seem easy, companies do not always know how to listen to the market.


Although it may seem easy, companies do not always know how to listen to the market. There are entrepreneurs who believe they know what their clients want, but, often, the distance between perception and reality is quite broad.

We have selected four startups that have been in contact with the market at all times and have been able to design products and / or services that responded to an objective need.


Design of 3D printed immobilization splints

Shortly after finishing her studies in industrial design engineering and product development, Raquel Serrano bought her first 3D printer with which she began to design and manufacture bracelets.

“One night, having dinner with my partner, I saw a girl at the next table who was wearing a plaster, which bothered her a lot, it stung and cried”, recalls this scene with which she gave the idea of ​​designing 3D splints in place of bracelets.

Once the first prototypes were designed, Serrano showed them to Antonio Leiva, surgeon of traumatology and orthopedics, and Antonio Padilla, technician in orthotics and prosthetics. “Thanks to their advice, Fiixit stopped being an idea and became a company”.

The main problem for Serrano was to obtain the Certified Sanitary Product Manufacturer License, “which cost us months of work and a lot of perseverance, but obtaining it was the best prize we have been able to obtain”, assures this entrepreneur, who also appreciates the support and the financial assistance received through the Emprende in Health program of Unltd and Lilly; of Andalusia Open Future and the Spin Off contest, of the University of Malaga.

The main activity of Fiixit is the design and manufacture of 3D printed immobilization splints, “which is the perfect substitute for conventional immobilisations such as plasters and bandages.” Our splints adapt perfectly to the patient’s anatomy and pathology. They are very light, thin, breathable and hygienic, thanks to their materials, we can enjoy a shower without problems, as they are submersible, and even go to the beach or the pool, in summer, without any problem. , allows to receive sessions of physiotherapy or rehabilitation, which helps to reduce downtime, avoiding the loss of muscle mass and even the adherence of tissues.We have become the R & D of orthopedics.Our objective is to improve the quality of patients’ lives, applying the new technologies “.

Fiixit has its own workshop in Alhaurín de la Torre, Málaga, and with delegations, for now, in orthopedics in Barcelona, ​​Madrid, Seville, Almería, Granada, Córdoba, Toledo, Valencia, Castellón, Vigo, Palencia, Bilbao and Vigo, ” and we continue working to have a Fiixit point in all Spanish cities, “says Serrano, who affirms that the company’s investment in R & D is an obsession:” Currently, it is 100% .We are continuously improving to get new models of designs of splints and new products, such as the case of cosmetic covers for prostheses or printed prostheses with 3D technology, which we hope to have finished by the end of this year. “


Electronic money for companies and individuals

Coming from and with extensive experience in the banking sector, they detected that there was a need to offer a service differentiating traditional banking.

“We saw the possibility of offering payment services away from the traditional practices of banking, in a new way and close to the real needs of businesses, businesses or individuals,” recalls Antonio García, CEO of Pecunpay, which is the brand commercial of Pecunia Cards, electronic money entity, which acts under the supervision of the Bank of Spain.

“We commercialize different products and solutions of means of payment, adapted to the operative and specific needs of different sectors or groups of private clients, businesses or companies, such as prepaid cards, white label, payment and mobile payment (app) compatible with iOS and Android, POS terminals and payment gateways, both for face-to-face and virtual environments, with the possibility of capturing deposits, which allows, for example, to safeguard the funds of participatory financing platforms, among others, “García explains.

Pecunpay gives the possibility to companies and businesses to offer their customers financial solutions without giving up their own brand, “protected by our legal and technological coverage, and we offer individuals instruments and payment channels without the obligation to be banked” , says Garcia, who stresses what sets them apart from the competition

“Flexibility, when applying business models with the customer, speed, when implementing the solutions that customers demand, and technological autonomy,” says its CEO.

In the market since September 2017 and with an investment of more than three million euros, Pecunpay does not have a single business model, “since it depends on the services we offer ranging from the white label to the issuance of cards with billing direct to the fintech companies that, in turn, give such service to their customers, the white label for the issuance of cards with direct billing to the users and distribution of benefits with the brand, the collection of services by the physical payment gateways or virtual, and the collection of funds custody services to crowdfunding companies, “he says.

Pecunpay’s clients include companies and institutions such as Bnext, CD Alcoyano, CD Villalba, Rebellion, 2gether, Paytpv or ISIC. Currently, this electronic money entity, which expects to approach close to one million euros, works on the development of two issuance and acquisition projects [sale with cards] in Portugal.


100% customized glasses for the client to print what they want on them

Passionate about fashion and sunglasses, Guillermo Casar, the idea of ​​creating a brand was rondándole the head during the last years of university, to the point that, whenever he could, his work was focused on the creation of a brand of glasses.

Little by little, he got to know the sector, “and I realized that there was a gap in the market, which was between low-cost brands, such as Hawkers or Nortweek, and brands with a high price, such as Ray-Ban or other brands. Luxury fashion that also offer sunglasses, Tiwi had to cover the hollow of the glasses at an average price, offering quality at an affordable price for all budgets “.

But, for Casar, it was not enough to cover that gap. As a trendsetter and consumer, “I knew that something more had to be offered, something that went beyond quality glasses at a good price: we had to offer glasses that made the consumer feel unique and exclusive, different from the others , but without going out of the tendencies that are carried in each moment “.

For that reason, the option occurred to him that each buyer could personalize his glasses recording his initials, his name, a word, a date … Casar told the idea to his friend Ana Córdoba and Miguel Pereira, his former boss, with whom I had a very special bond because they shared the passion for fashion photography. The last one to join the project was Yolanda Olmos, owner of the premises where the Tiwi offices are located.

“Our business model combines ecommerce (40 percent of our sales) and physical sales through optical stores, pharmacies and fashion stores,” says Casar, which expects to reach one million euros in turnover.


Fashion eCommerce that offers luxury items made in Spain

A graduate in business administration and management from the University of Seville, Alejandro Aguilar has spent nearly two years studying and refining his business project so that everything was well tied.

Front Row is an online platform whose objective is to offer consumers clothing and accessories made in Spain, “all of young and well-known designers of recognized prestige within the sector.” We have started the platform with 10 signatures, among which we can find Miguel Marinero , Paloma Suárez, The Stoat, Becomely, Sidikai, Virgina Henkart, Clémence Flane or Carabela Madrid, and we will incorporate other firms such as María Barros, Juan Brea, Belén González, Isabel Zapardiez, 5ymedio, Juan Carlos Pajares, Juan Vidal, ManeMane, Magrocardona or YellowandStone “.

Aguilar emphasizes that what differentiates them from the competition is that “there are many online and physical multibrand, but there are few or almost none that offer only articles by Spanish designers and everything done in Spain.” Front Row distributes orders to the entire national geography and more than 30 countries, in order to give Spanish fashion the place it deserves to be “.

In addition to Spain and the United Kingdom, the United States is the main country in which they are operating. “We have taken a big surprise because our actions were aimed at Europe and the US has been considered as a big market,” says Aguilar, who expects to bill around 200,000 euros.