The author of the book ‘Desata tus éxito’ says that after an entrepreneur has spent months preparing a project, when the time comes to sell it, he is assailed by a feeling of uncertainty and distrust. That is why it is important to think positively before making the first sale in the market. And although, more than that, he talks about “a compendium of things”, he provides a series of tips to convince himself and overcome the fear of the market. Are these:
- Surround yourself with people who are doing the same as you and who can push you upward now rather than pulling you down. “Entrepreneurs suffer the loneliness of the entrepreneur, regardless of the phase in which you find yourself. Especially when you start alone. There are many moments of uncertainty and of not being able to talk to anyone who understands your project. We tend to use family or friends, but they do not always understand you. It is better to surround yourself with people who are doing the same as you or who have previously achieved what you are pursuing. That will give you strength and it will help you a lot. “
- Do your homework before doing anything. Your recommendation is to do a good market study, check if your product is going to have demand or not or study the price very well before you start doing anything. “There are many trivial things that we ignore before launching, or we let ourselves be guided by intuition and we already know that, in business matters, intuition is a bad adviser. It is better to try an accurate shot than throw to see what happens. Better to do small tests before, “he says.
- Go with everything. Once you have validated the product and verify that you have a market, the following would be, according to Victor Martin, to go with everything. This refers to “doing everything necessary to try to petarlo”, from investing in advertising to find members to help you promote the product and take advantage of any opportunity to know your release.
- Losing the fear of selling. At this point he says that a change of mentality is needed to get rid of any repairs. “Selling often produces rejection, both for the buyer and the seller. The latter would tell him to think that it is a business, not an NGO, and that he understands that if he is convinced that he really has a good product or a service, what he does is cover a need and help someone. It’s not asking for a favor, it’s the other way around. I know it may sound bad, but you really have to see it like that, that your product has value and that person has to buy it.”