Facebook is trying to position itself in the market of younger audiences, and for this it has developed an app called LOL that promises to attract a young and adolescent audience.
Facebook is looking for new ways to recover young users in its social network, and that’s why it has created its new app called LOL, specially launched for teenagers and younger people.
LOL is a simple software tool, with a feed of the famous memes and computer GIF by themes such as “jokes” or “animals” among others. At the moment, LOL is being tested on 100 high school users with the consent of the parents.
There is a certain similarity between the LOL app and the tab that was on the Snapchat social network, one of the majority options to be in contact with younger people. LOL will have videos through which users can scroll in the same way as Instagram stories, and can share and react to them.
So LOL could be the replacement for Facebook Watch, the tab that offers professional videos, news, entertainment and other programs. Although it is still unclear if it will be the substitute for this tool, since LOL may be implemented within Facebook or as a separate app.
“We are conducting a small-scale test and the concept is in the early stages at this time,” said a Facebook spokesperson. Facebook has been losing its younger audience for years, and teenagers used Snapchat, which stopped using Facebook.
Currently Snapchat has lost its strength against Instagram, which is owned by Facebook, but Facebook continues to try to make its social network the most demanded by advertisers. LOL is not the first attempt of the Internet giant to recover the teenagers, already tried five years ago with Snapchat Poke and Slingshot, which were not very successful and closed in December 2015.
In 2017 Facebook tried to compete again for teenage users by acquiring the tbh app, which closed within a year. Thus, the social media giant focused on Houseparty, a video chat app widely used by teenagers, which he tried to copy in an app he called Bonfire. He did the same with the Chinese memes video app called TikTok, which he called Lasso.