Discover the new professional profiles in Digital Marketing for 2019 and know some of the necessary requirements of each area. Which one is your favorite?
Not everything corresponds to digital marketing but we have preferred to add them to the list because they are closely related.
The digital world has brought many changes that we have to transform into opportunities.
User Experience Specialist
The specialist in UX or User Experience Specialist is in charge of knowing and improving the experience that users have with the product, service or application. This includes usability of the site, visual image, conversion ratio, etc.
To work as a specialist in user experience is necessary to have knowledge of web design, programming, web architecture and everything related to new digital habits.
It is the fashionable term in digital marketing. Growth hacking is one of the most sought after words in recent years as you can see in the Google Trends image.
Growth Hacking in Google Trends
A professional of growth hacking tries to obtain the greater number of users, income, impressions…, with the minimum possible investment. It is a very typical discipline in technological startups.
Regarding the professional profile, we would be talking about someone with a high analytical capacity, multidisciplinary, knowledgeable about the digital world, agile and creative.
Expert in viral developments
The expert in viral developments is like the expert in gowth hacking. Its main objective is to achieve the best recruitment results with the least expense and effort possible.
The quality of the contents and the marketing strategy with the keys to increase the user’s response.
Artificial Intelligence Developer
Everything related to artificial intelligence or machile learning has been the most sought after during the past year.
The developer or artificial intelligence expert would be responsible for implementing artificial intelligence solutions required by the product team. We are often talking about a profile that also has knowledge of machile learning.
Expert in Inbound Marketing
The Inbound Marketing expert is a professional who guides your marketing and advertising strategies from a non-intrusive point of view. The goal is to seduce users without impacting them aggressively.
In my opinion it is at odds with growth hacking because it is a little or no intrusive methodology. Some of the skills of the expert in Inbound Marketing are the knowledge of social networks, the capture of SEO traffic, creation of attractive content, etc.
Mobile Marketing Specialist
The expert in Mobile Marketing or App Marketing is a specialist who handles all marketing tasks related to mobile applications; User acquisition strategy, App Store Optimization (ASO), app analytics, user communication, user retention strategy, etc.
Customer Intelligence Analyst
The customer intelligence analyst is a figure that pretends
to gather and analyze customer information in order to know its impact on the business. Increase the effectiveness of marketing campaigns, customize offers / services to increase user loyalty, etc.
Head of Programatic Trader
The Head of Programatic Trader is the specialist that deals with the purchase of advertising in digital media, that is, responsible for the purchase of advertising impressions in an automated way. In the last years the badly called “programmatic” advertising is growing exponentially …
Some of the skills required, in addition to those related to programmatic purchasing management, are knowledge in Big Data and in general Digital Marketing.
A Digital Manager must be a profile with extensive knowledge in each of the legs of digital marketing as well as leadership, analytical capacity, decision making …
Some of his tasks are the creation and supervision of digital strategy, digital research, creation of content plans, etc. It is a profile that can have more or less responsibilities, depends on each company or project.
Chief Digital Officer (CDO)
The Chief Digital Officer is a profile really similar to Digital Manager. In the end, the great task of these profiles is to adapt offline businesses to digital businesses. Technology is one of the most important pillars of knowledge in this profile.
Digital Marketing Manager
The Digital Marketing Manager is the person in charge of implementing and supervising the digital marketing strategy (a Director of Marketing of a lifetime but in digital).
An Ecommerce Manager is a profile similar to the CDO or Chief Digital Officer. His job is to manage and manage an online store with the aim of achieving the best result while minimizing the time and resources invested.
Depending on the type of ecommerce you may have more or less responsibilities with the technology department. In general, it is a profile that should have knowledge of the most important legs of an electronic commerce (marketing, technology, digitalization, social networks, etc.).
Web Conversion Specialist
A Web Conversion Specialist or Web Conversion Specialist is in charge of improving the conversion and profitability ratios that make possible the existence of a digital business. It is a profile that is usually included in others, but in very large businesses or with a high turnover we can find a specialized profile in it.
Digital Sales Specialist
Digital Sales Specialist is like the commercial director of the offline world, responsible for online sales and pormociones. As in the previous case, the existence of this figure depends on the type and size of the ecommerce.
The Digital Analyst is the person in charge of managing the implementation, collection and processing of the data in order to obtain knowledge and be able to guide the business in its next steps. It is therefore a profile that must know the business very well.
To work as a digital analyst it is necessary to know tools such as Adobe Analytics, Google Analytics, Ahrefs, Appsflyer, Piwik, Yandex, etc.
Digital Communication Specialist
A Digital Communicaction Specialist or Digital Communication Manager is the person in charge of managing the internal and external communication of the company. In some cases it is also responsible for the content or the design of online platforms (social profiles, etc.).
It is valued that it is a profile with knowledge in neuromarketing, usability or content marketing.
The Content Marketing or Digital Content Manager is the person specialized in the creation of web content, blogs and social networks. It is usual that this person is also responsible for managing social networks, so it is sometimes known as the Community Manager.
Depends on the type of business the creation of strategic content is essential to help connect with customers and differentiate from competitors. You need to have a creative vision and understand the concept that the company wants to transmit.
The Acquisition Specialist or Web Traffic Manager is responsible for increasing traffic and therefore the contacts of a digital business by minimizing the investment. It is a profile that is also known as Lead Marketing Specialist.
Affiliate Marketing Specialist
The Affiliate Marketing Specialist is responsible for the management between the company and the affiliation networks (for example Amazon). There are small ecommerce that get many sales thanks to the affiliation with other websites or platforms like this blog.
The SEO Specialist or SEO Specialist is one of the most important roles in a digital business. Its objective is to achieve a good positioning in the SERPs for the important keywords of the business. The web structure and the linking strategy are key in large ecommerce.
In the most traditional companies was a specialist who was within the communication department, but currently it is normal to be independent and be added to the digital part.
The SEM Specialist is responsible for search engine advertising such as Google or Bing. It is usually a person with skills in Google Ads (former Google Adwords) that is responsible for creating and optimizing campaigns.
Digital Account Manager
The Digital Account Manager is in charge of the management of the client portfolio or digital accounts. It can also happen that the Commercial Director is the one who directly carries the largest accounts or is known as KAM (Key Account Manager).
Social CRM Manager
The work of a Social CRM Manager is the management of the relationship with the client taking into account patterns of behavior that are detected by the CRM.
The Community Manager is a profile included in the communication or marketing department that manages the company’s social networks. In some cases you can be responsible for creating content and / or take to ATC (Customer Service).
Web Master or Web Developer
A Web Master or Web Developer is the profile responsible for designing, structuring and programming a website. It is therefore responsible for the proper functioning of the website. Profiles with knowledge in usability of the site are valued.
The relationship of this profile with the SEO specialist must be very good, since in order to achieve the objective of both, cooperation is necessary.
The iOS developer is responsible for designing mobile applications for Apple devices. You must often work in accordance with the Android developer and the Mobile Marketing Manager. The average salary is between € 30,000 and € 47,000 per year.
The Android developer is responsible for designing mobile applications for devices with Android operating system. It is a different profile when developing iOS because it has a greater number of device types.
As in the previous case, the relationship with other developers or mobile marketing experts is fundamental.