To sell, advertising is not enough anymore. Consumers want much more than knowing the advantages of a product: they want to know about the brand, its history, and above all how it can help them achieve their objectives before and after the purchase.
That is why it is so important to think about marketing strategies that allow us to develop and maintain long-term relationships with customers. Relationships of trust, in which there is a round-trip dialogue, and that over time make us the first purchase option. And to achieve this, there is a very effective tool that you should take into account: Webinars.
Online trainings are ideal for sharing knowledge and creating community. And so that a brand can tell the consumer: I’m here to make your life better. Organizing a Webinar is easier than you think, but there are some tips that you should keep in mind so that it really has an impact on your sales. And are next.
1. Share useful content for your audience
Who are your potential customers? What problems do they have, and how could you help them solve them? With these data, define what kind of knowledge, experiences and advice you can communicate. And in what way you will also convey that you are the best option for these consumers to, eventually, contact you and make a purchase. Remember that it’s about selling!
2. Work on an attractive presentation
Although attendees will be interested to see you, it is also important to have this resource to reinforce concepts, remember useful information (such as your website or contact information) and facilitate communication. It is important that the slides are very striking, so it always includes an image and a text of no more than 10 words.
3. Invest in good software and basic equipment
Today there are many options in the market, even free, to manage not only the transmission of the live session but also the registration of attendees, the sending of reminder e-mails and the recording of the event. Zoom and GoToWebinar could work well for you (to make the best decision, take advantage of the free trials). It is also important to have a good camera, a decent microphone and a high-speed Internet connection, so you do not have problems with the quality of the image and sound.
4. Show yourself close and trustworthy
Of course, it is essential that you demonstrate knowledge and authority about what you are going to talk about. But if you create distance, the participants are more likely to abandon it within a few minutes of the start. Be spontaneous, share anecdotes and feelings, and show interest in the people who are waiting to hear from you. For example, connect five minutes before the start of the Webinar and ask them through chat what they do, where they live, and what they hope to learn.
5. In the end, sell!
In order for the Webinar to meet its objective, it is important that at some point in the presentation you speak directly about your products or services. If the content you shared is useful and the audience understood that you can help them achieve their personal or business goals, then tell them what is the next step: buy yourself. According to your funnel or sales funnel, execute some of the following actions: share your contact information or that of your commercial representative, invite attendees to subscribe to your newsletter, and offer a special promotion, with a specific date of expiration.