Instagram promised two months ago to perform a major cleanup in the social network to remove from the profiles of users all those followers that had been purchased, as well as the interactions (I like, comments …) for those who had paid.
“Instagram promised to eliminate likes and false followers in the face of pressures from advertisers.”
The company made the decision after receiving pressures from numerous advertisers, who claimed for the low authenticity of some accounts – influencers included – that had increased their numbers before the passivity of Instagram in order to deceive the companies and obtain advertising campaigns or a greater recognition.
Everyone knows that Instagram has not done much in recent years to control this trend. You do not have to leave even the social network to find advertisements that promise the acquisition of fan packages for a handful of euros … or dollars. There are also constant offers that make automated bots by replying to the publications of any profile.
However, despite Instagram’s promise to clean the platform, it has not had an impact. It has been done, but the users have practically not realized it, not as it happened when Twitter carried out a similar cleaning, that the number of followers of each account did decrease drastically.
We had that perception, but now a study by the company Points North Group collected by The Drum corroborates the figures. According to them, accounts with more fictitious audiences have not seen their number of followers decrease. To make such a claim, they focused on analyzing 500 influencers whose numbers of followers and “I like you” had grown suspiciously in a very short space of time.
According to the company, two months after the announcement, they would expect these accounts to register double-digit decreases in their number of followers, but apparently, some not only did not reduce the number but continued to increase it. Only 2% of them registered a decrease in followers of more than 5%.
Regarding the number of interactions, on average, the publications of the 500 analyzed accounts only recorded 1% less comments and “I like you” after the purge occurred.
Based on these comparisons, the company notes that the cleanup of Instagram has been non-existent or “has had little impact.” On the other hand, the social network has defended itself before the accusations indicating that it has had it and that the adequate criteria have not been selected to establish what had to be “cleaned” and what was not.