As we had last week, Twitter will launch a test program to test new features that will make communication more fluid in the social network. This program will be able to point all the users that want, although there will be only about 2,000 chosen ones that can try the new functions.
“Some 2,000 users will be able to try the new features of Twitter before the rest.”
It is an experimental fact, since social networks generally carry out the tests in a more “silent” way, selecting a random number -or not- of followers in a certain territory that test the new functions. In some cases, they even force them to sign a confidentiality agreement so that they do not detail the news.
However, this time it will be developed in a different way, since users will be able to comment on the news with the rest of the social network and will have to test them with them. What Twitter wants is to get all the possible feedback of the new functions that it plans to launch to improve the conversation on the platform, and nothing better to test them than, precisely, making users talk about them.
Now we know a little more about how these developments will be. To be able to test them, users will have to download a new app, the Twitter beta app. Sarah Haider, Product Manager of Twitter, has given an interview to TechCrunch in which she gives more details about the new features that are going to be tested, and really some will bring important news to the social network. Let’s see them:
System of colors to order the conversation:
The first is a system of colors for the threads of conversations. Among the novelties, it is included that the answers are shown in another color, and even that the most important answers can be highlighted.
But in addition, the color code will also indicate those responses that have been made by people who follow the user (which will be shown in green) and those that have been written by people who do not follow (to be seen on blue background ). All this completely changes the visual aesthetics of the application.
It may seem that so much color saturates a bit, considering the “monochrome” that is currently the Twitter application. In addition to the colors, in each thread, when you click on it, different icons will be displayed that – supposedly – will help the user to see which parts of the conversation are most interesting to him. For example, the user will see their own answers in a separate thread (which in this case, will be seen on a white background).
Another of the changes that will be tested will be the inclusion of automatic responses. Twitter will use its algorithm to determine the most important answers and conversations for us, and offer them as a suggestion to “save time” if we want to return to them.
In this sense, Twitter wants to boost is to return to these important conversations that we have maintained in the past if we want to comment something more -and continue talking- so it will show them ordered, according to the importance given by the algorithm, and in a prominent place
Buttons of interaction and possible disappearance of the “like”:
Twitter will also carry out tests with the buttons that invite interaction. In the beta, the tweets are not accompanied by a heart button to indicate “I like”, or even a retweet button.
It is not that they disappear completely, if you click on the post, they will appear, but they will not be shown by “defect” under each tweet. This makes a lot of sense, really. In addition, Twitter has already commented on occasion that the “like” button could disappear completely. What they want is to enhance the conversation.
States on Twitter:
In addition, Twitter will try other features, such as the inclusion of a fixed tweet in which users could invite to be discussed with them. It will also test the possibility that users can include a state (as in the past in WhatsApp or Skype today) that allows defining in a sentence how they are now or what they are doing. That status would be next to your username.