Twitter wants to be an audiovisual company. It has been moving for months in this sense and not only broadcasts programs and events exclusively in the United States, but in other markets, including Spain, it also carries out this type of initiative. For example, it retransmitted the exclusive ceremony of the Princess of Asturias Awards and every weekend it broadcasts a match of the women’s basketball league, among other actions.
“The Twitter camera will always follow a single player, selected by the tweeters.”
Now the company has announced a new agreement to make retransmissions of NBA games in the United States. Twitter already had broadcasting rights for some meetings, but the alliance that has now sealed goes further, is much newer and that is why it is worth knowing, because it surely means a before and after for the types of audiovisual content that can arrive to the social network.
Twitter will experiment with the retransmissions of the American basketball league. The agreement signed with the NBA will revolutionize the way in which matches are broadcasted through the social network and how users interact with them during them.
The company has signed an agreement to broadcast the second part of 20 NBA games this year. The important thing is not the party itself, but what will be experienced. Instead of broadcasting the game like a traditional television, the Twitter camera will offer a completely different angle.
What can be seen on Twitter will be selected by the twitterers themselves. The camera will be fixed on a single player, who will continue throughout the second half of the game. It will be the Twitter users who vote, during the first half of the meeting, who they want the Twitter camera to address in the second half.