Writing a good professional email is an art. The first rule if you want to be answered is to always write a subject in the mail but then? What is the best greeting for a professional email? Data science has the answer.
There are many rules that we must follow when writing a professional email. From clarity and conciseness when it comes to writing and structuring the email, to choosing who to include among the recipients.
However, before all that, we must give our mail a good start. If, from the beginning, we do not get the attention of our receiver, it is likely that we will end up in the tray of unread e-mails.
But what is the best greeting for a professional email? Is a greater formality equivalent to a higher response rate? Based on a study carried out by data scientist Brendan Greenly, it seems that no.
Greenly analyzed more than 350,000 emails and discovered that it was better to use an informal greeting in a professional email than a formal one.
In the study – carried out in English – “hello” received a 63.6% response, while “beloved” received 56.5%. The average response rate of the analyzed emails was 47.5%; this means that using “hello” increased the probability of response by 33.9% while “beloved” only increased it by 19%.
Greenly later carried out the same study to analyze what was the best way to finish an email and found out that the best technique is to be grateful at closing. The three most successful expressions included a “thank you”.