Google has added a new option to the Manufacturer Center that allows to expand information about the products of a company. Manufacturer Center is the company’s tool that allows businesses to add relevant information about their products that will be displayed when performing specific searches on them.
“The part of Google designed to offer more information about companies and products in searches receives an update that will allow adding custom data.”
The new update will allow companies to add customized information in a panel called “From the manufacturer” that will be added to the data currently displayed. This is the latest addition of the search engine company to give more weight to companies in the search results, but not the only one.
In November, Google allowed companies to add short blog entries to appear in searches related to the company through their app. A feature was also added to “follow” business directly from Google Maps.
In this way, the promotion of different companies through Google searches acquires a more social dimension. In fact, the information of a business, with images, details of the products, option to follow them, etc, could be a kind of patch before the disappearance of Google+.
In fact, more and more information about companies in social networks is being sought. Facebook, Twitter and even Instagram are accumulating the searches that users do about the different businesses, since in these platforms, a company can show its activity in a much more detailed way than in Google searches.