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Business Ideas Based on Personalization

Startups that have found their opportunity with products and services created to the personal taste of each consumer.

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CLOTH MANUFACTURED TO CONSUMER DEMAND

In the world of fashion it is quite common to find projects that are manufactured on demand. Projects that go directly to the consumer to produce garments of all kinds (clothes, glasses, shoes, etc.) to the consumer’s taste. But what Unmade proposes is completely different. This startup has created software so that fashion manufacturers can offer their customers the possibility of designing their clothes and sending the order from the online store to the factory. Thanks to this technology, digital merchants can send the individual orders of their customers and integrate them into production, manufacturing them at the same cost and at the same speed as the rest of the serial production, so they do not become expensive for the final consumer. In short, this British firm has devised a way to produce on demand orders on a large scale. In fact, among its current customers are already included, say, 10 of the most important fashion brands in the United States.

FAMILY STYLE MEALS FOR WORK ENVIRONMENTS

Why does an office food company become one of the most succulent startups in Silicon Valley? Chewse is defined as the Spotify of the restoration and its service is as simple as offering a selection of homemade and personalized menus for companies thanks to a careful selection of local restaurants in the cities where it operates. But it is above all the use of technology that makes it a different project. They have created a digital calendar that allows users to choose their favorite dishes and make combinations for all the days of the week and place their orders in just three clicks. Orders that can be from small to large volumes (even more than a hundred people) and for any time of day: from breakfast to dinner.

SHAMPOO

Function of Beauty is an online manufacturer and supplier specializing in fully customized shampoos and conditioners that allows an unlimited number of combinations of ingredients. The founders are a team of MIT engineers and scientists who have developed an algorithm that works with hundreds of ingredients to create billions of completely unique combinations of shampoos and conditioners. The ingredients are also all natural and the formula is free of parabens, sulphates, etc. They already sell in the United States, Canada, Great Britain and Australia and the shipping is free for their subscribers.

A STYLIST AND DIGITAL PERSONAL SHOPPER

Intelistyle is a solution based on artificial intelligence that allows anyone to have a virtual stylist. Their algorithms can predict what type of clothes will be most appropriate according to the day, the weather, the style of the user, their sizes and the latest fashion trends. The tool works with photographs generated by users, learns from the latest trends and adapts its recommendations to each individual according to their constitution. It can help the user to combine clothes that are going to be purchased online with others that he already has in his closet or find on the Internet items that combine with the garment in question.

AUDIO ADVERTISING AT THE BEST TIME AND PLACE

A Million Ads is a British project that helps companies offer customized digital audio advertising. They do it, working in two ways. First with the message itself, analyzing which parts of each ad can be customized with dynamic content for each audience. And second, by detecting in which context the listener will hear the message: location, age, gender, time of day, weather, etc. through data analysis.

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