We analyze the five main trends to which we have to be vigilant in 2019 in the ever shifting sands of electronic commerce, with technological changes, in logistics and in the ways in which consumers access their online stores.
83% of Spaniards and 75% of Europeans have used shopping applications for their mobile commerce in the last year, according to a recent Mastercard study. In the Spanish case, 66% said they use two to five applications, while even 20% use more than six.
On the other hand, the number of Spaniards who buy through the Internet has increased by 12.5% compared to 2010 and 50% compared to 2007, according to a study by Online Business School with data from Eurostat. A continued growth that does not show signs of deceleration.
Thus, 35 years after the birth of the Internet, electronic commerce has revolutionized the physical and economic boundaries of ordinary buying and selling processes. Hand in hand with Trusted Shops, we analyze the five main trends to which we have to be vigilant in 2019 in the ever-shifting sands of electronic commerce:
Smartphone as King
If in the beginnings of eCommerce the computer was the only device that the Spaniards used to buy, nowadays things have changed a lot. The traditional laptop has joined the tablets and to a much greater extent, the mobile phone that has accompanied 63% of Spaniards in their purchases of 2018, according to Cetelem.
Logistics, faster and faster
Delivery times have always been one of the main concerns of Spaniards when making their purchases online. In addition, within the aspects of logistics that involves online purchases, being able to track the order, ease of return and shipping costs, are other details that concern the Spanish. Lately, delivery services have multiplied day by day, this flexibility is one of the reasons why 71% of Spaniards say they have experienced an improvement in the logistics processes of their online purchases.
If a few years ago the main channels of purchase were the webs of the store or the manufacturer, now they are the marketplaces the most chosen by the Spaniards. 2019 will be the year of its consolidation as the preferred channel, especially in regard to technological products, mobile phones and their derivatives, household items, everything related to the sports world, etc.
We finance more purchases
According to the data revealed by Cetelem, Spaniards spent on average on all their online purchases 1,903 euros in 2018, which means a minimum decrease of 51 euros with respect to the previous year. However, financing has increased and the trend for 2019 suggests that we will buy more valuable items, but we will finance more.