An online marketing strategy can be as varied and imaginative as you want. There are few limits when it comes to what we can do to increase our online presence. Still, there are certain points that can not be overlooked and that deserve special attention from us.
“In a digital marketing campaign there is always room for improvisation, but there are four points that we must not lose sight of.”
We tell you four key elements that we always have to keep in mind in our online advertising campaigns:
- Target audience: Knowing the audience you want to reach is the first step to our online marketing campaigns. If the parameters of the audience we want to reach are measured correctly, we can take our message to the right audience.
These parameters can be as varied as you want: sex, age, interests, behavior … Each of them will be chosen according to our product, and you can even use them all to reach a sector as specific as possible.
- Creativity: Creativity is the most important to get highlighted among the large number of stimuli that reach users every minute. A person scrolling in the feed of your social network is only going to focus on what you call your attention, so our appearances on the network should be creative and distinctive.
The use of photos or videos (especially the latter) in which the product is seen or the use of bold colors may be enough for the potential audience to stop for a few seconds to see an advertisement.
- Landing Page: Not everything is the announcement. If an ad is creative and beautiful, the page that users reach after clicking on that ad must be consistent with what is shown in the advertisement. Otherwise, users may think they have gone to the wrong place.
On the other hand, the page to which the users arrive must be simple enough so that no one is lost and can make purchases are no problem. The relevant information (and that shown in the advertisements) must be accessible and visible. Here you have 9 keys to create a perfect landing page.
- Monitoring our results: Knowing if our campaigns are being effective or not, will help us to continue doing things well or improve those aspects that we have not hit the spot. Therefore, it is necessary that the web pages and landing pages used in our campaigns are linked to Google Analytics.