Google Lens is the Google camera application that uses Artificial Intelligence for a large number of functions. For example, focusing on a text with the camera allows you to translate, copy or search for information.
“Google Lens allows you to recognize all types of objects and even show purchase links for millions of articles.”
But not only that, since the interaction with objects is one of its most interesting functions. The camera allows us to focus on an object that we like and look for it in online stores. It also allows to identify monuments, buildings, plants and animals.
When Google Lens was launched last year, it could only recognize 250,000 different objects for its purchase function. But now, thanks in part to the fact that the text reading tool (which allows reading labels) is more trained, the number of recognizable items is, according to Google, more than 1,000 million.
Part of this improvement has also taken place because the Lens engine has been trained with millions of photos taken with smartphones. This results in the 1,000 million products available through Google Shopping, so items that are not for sale (discontinued items, special editions …) probably will not appear in the purchase function even if the label is scanned.
In other cases, without needing to read a label, the shopping function will show results similar to what is being viewed by the camera. In this way, if we like a lamp in particular, Lens will show us similar articles along with their price and a link to the website where we can acquire it.