WhatsApp has launched a series of television ads to raise awareness among the people of India of the danger of sharing content that spreads misinformation.
“The viralization of false information in India has supposed the death of several people in the last months.”
These ads, 60 seconds long, have the theme “Share joy, not rumors”, and are available in 10 languages of the country. They will be broadcasted on television, Facebook and YouTube.
The commercials deal with the problems caused by the sending of false news and the publication in groups of information that have not been previously contrasted.
In one of the ads we can see how a woman with a great culinary passion delighted with the use of WhatsApp to share her recipes receives a suspicious message. The woman warns of the danger of sharing that message and urges users to follow her advice.
In another, a student who uses the app to share content with class friends receives a suspicious publication and instructs his partner to delete that message from the WhatsApp group.
This campaign is part of the electoral period that will take place in the regions of Telangana and Rajasthan.
The platform has been the subject of debate in the country after various episodes of violence have occurred due to the propagation of videos and false news. A few months ago several people died at the hands of the crowd after a video was viralized warning of the alleged presence of a network of child traffickers in the country.
From the platform, different experiments have been carried out to limit the scope of these false contents, such as a decalogue of WhatsApp best practices or the label that details whether that message was original or re-sent.
In addition, a few months ago there is a head of the platform in the country to have more contact with the authorities, who asked the company measures to control the spread of rumors, and has enabled an exclusive page that details all the actions that WhatsApp is carrying out to contain this false information.