Alexa is Amazon’s assistant, whose physical form is represented on the Echo speaker. Its function, like that of other digital assistants, is to lay a cable with everyday tasks.
But in addition, Alexa can buy directly from Amazon with just one order. However, of the 50 million Alexa users, only 100,000 have used the assistant to buy.
“More than 50 million people use Alexa, but only 100,000 have used the assistant to buy something on Amazon.”
It is not at all surprising. The use of a speaker with an assistant is usually through listening to music, organizing the agenda and making queries.
Alexa had the added advantage of being able to communicate directly with Amazon to buy products. But really, very few people buy a product with a voice order, without first checking what they are buying. Online shopping usually requires some prior research.
That is why the Amazon assistant can be useful for buying household supplies, such as cleaning products or food. However, it is not so useful to buy the kind of things that are purchased in Amazon normally, which usually belong to categories (such as electronic devices) that require a minimum analysis before purchase.
In the end, it seems that the possibility of buying via voice was just one more addition to the list of things that Alexa can do. That is, it is totally possible, but it is not something particularly efficient or advisable.
Smart home assistants have many other uses, but in this case, Amazon’s narrative of buying by voice has not been particularly useful.