After the consumer vortex of Black Friday and Cyber Monday comes the Giving Tuesday. This new entry in the page of imported Anglo-Saxon festivities has little to do with the other days, since it is focused on solidarity. Today November 27 is the Giving Tuesday, the Tuesday dedicated to donate food, money, time or work.
“Giving Tuesday is a day of the year destined to raise funds for social and solidarity causes.”
Using the hashtag #GivingTuesday you can see the active causes and choose the one that we like the most to collaborate with it. Dozens of companies, associations and NGOs collaborate on this day, but citizens and families can also contribute their bit to solidarity causes.
The idea was born in the United States in 2012, and was created as an alternative to the aforementioned Black Friday and Cyber Monday. In 2015 it was held for the first time in Spain and managed to raise 405,000 euros for more than 260 different social projects. Since then, the results have been improving, and in 2017 601,202 euros were obtained for more than 300 projects.
This year, companies like PayPal join the initiative. In the case of PayPal, collaborating with three NGOs with presence in Spain: Acción contra el Hambre, ACNUR and Médicos Sin Frontera. PayPal will collect donations until December 31 and will contribute an additional 10% of each donation made by users.
The main beneficiaries of the donations are associations and projects against poverty and hunger in the world. You can collaborate in different ways. Either by looking in the official list of projects and choosing which one to participate in, creating your own project or participating in events that will appear in the hashtag #GivingTuesday and that will have the objective of raising funds.