Basically, when we speak of “digital presence” we are making a direct reference to the way in which a business or brand appears online.
The growth of many small businesses, enterprises, local businesses, etc., has had to do with the digital presence. Especially in the field of Social Media, social networks. Because of course, although the digital presence has to do with everything that exists about the brand on the Internet, social networks became the most direct and immediate communication channel to connect with mass audiences.
Several years ago (between 10 and 15), the digital presence was practically reduced to being within the first page of the search engine and having a great website. Today, having an effective digital presence includes being a recognized, authoritative, visible, powerful brand with high levels of commitment and excellent traffic rates. For some experts, it also means accumulating a lot of positive reviews online.
We came to the conclusion that the digital presence is essential for the success of any brand. The question is: Do you think that your current social media practices are working?
According to a study cited by Neil Patel, “45.9% of small business owners are not sure that their marketing strategies work.” Likewise, 16.6% said that their strategies do not work. That is, a total of 62.5% of business owners who do not believe in their practices.
Implementing effective social media practices is the key to taking your traffic to the next level. And what is it that we all want in the end? That people arrive at our website or landing page; that they buy, that they read to us, that they become our clients.
In this article, we will reveal the 4 best practices so that your digital presence is different from the rest and allows you to continue growing your business. You follow us?
1.- Measure and Analyze your strategies in Social Media
It is about establishing metrics that allow us to measure and therefore analyze how the strategies implemented in social networks are working specifically. The first thing you have to do is identify the most important metrics for your business.
The next step you have to take is to select some tool that will help you perform the corresponding analysis of those metrics. There are free and paid options. Google Analytics is a very good choice. But there are many other applications with more possibilities.
Neil Patel, great marketing specialist, recommends Cyfe. Among other things, this tool allows you to analyze the levels of commitment or engagement and measure the return on investment (ROI) that comes from the participation of your brand or business in social networks.
2.- Use Plugins to take full advantage of the massive use of mobile to share content
According to a survey conducted in 2018 by the website We Are Social,
“The Internet users in the world surpass the 4,000 million mark.”
But there are other interesting numbers to know:
- Of that total of Internet users, 3.196 billion are active users of social networks.
- 5.135 billion people in the world use mobile devices.
- Of that total of 5.135 billion people who use mobile, 2.958 billion people use social networks from their devices.
This last data is the one that most interests us because it implies that 57.6% of all mobile users in the world are active users of social media.
This helps us to give the mobile the importance it deserves. In fact, mobile users share content more than Internet users. What do we have to do then? Offer users the ability to share content easily through their mobile phones without having to compromise the design and usability of our site.
That is, make the path easy and clear to users so they can share your content. To do this, you must use the plugins you have available in your blog. Observe exactly where the social buttons are located. That they do not remain outside the screen and that they do not cover the text.
Compare the visualization of your site from the PC with its mobile version. Sometimes it is not enough to be responsive and you have to add other plugins with more room for action.
3.- Create and Manage a really useful and effective Calendar to organize your activity in social networks
What do we do once we are measuring and analyzing our strategies in social networks and that we have left our site impeccable mobile version to share content? Whats Next? Without a doubt, the programming of everything we are going to publish in Social Media. A Social Media calendar.
Behind that calendar, there must be a solid approach, consistent in terms of quality and the amount of content that is shared. There are three tools that you can combine (or choose only one of them): the spreadsheets of Google, Google Calendar and Trello.
Having a calendar allows you to streamline your publications and therefore generate traffic. All this has to do with frequency. In this Postcron entry you will find a Frequency Guide to publish on social networks.
Some recommendations: your content has to be unique, attractive and relevant. It is the only way to boost traffic and generate many potential customers. Let’s look at this in more detail.
4.- Create content that works better than any other that is circulating on the Internet
Let’s go back to the numbers. In 2014, users of smartphones and tablets uploaded and downloaded about 2 exabytes of data. At the beginning of 2017, that number quadrupled reaching 8 exabytes. (1 Exabyte = 1 trillion gigabytes).
By 2025, it is projected that 463 billion gigabytes of new data will be created every day. How to create attractive and unique content before this panorama? How to be competitive? Neil Patel will say that you do not have to be competitive, that you have to be the innovators, the precursors of the new content.
The key is to generate CONVINCING content and position yourself as a reference, as an authority within your industry. Look at this figure:
- Better content has the potential to drive traffic to a blog by up to 2,000%.
In conclusion, there is no other way to boost traffic than investing time and head on social networks. Worth it? Of course. These 4 practices (which maybe you already knew, but you had not implemented seriously) will allow you to reinforce all your efforts and achieve much more solid long-term results.