“Currently there is a wide variety of alternatives and digital channels to convey a message, make purchases and interact with brands, groups and people, which has made it possible for anyone to create content capable of having a high reach and generate actions and participation in others.”
For this reason, brands are increasingly aware of the need to be present in the conversations that users are having on social networks, and the potential that this can represent for them in terms of positioning, reputation, sales and much more. .
Social Networks Influencer
In response to this need appears the Influence Marketing, through platforms and services dedicated to connecting brands with influencers related to them. These not only automate and modernize this practice, but help users of social networks to monetize their social networks and allow brands to channel their marketing resources into more measurable, segmented and efficient actions.
Taking advantage of networks of influence
Influence Marketing is, as the name implies, a form of marketing that identifies and focuses the efforts of a brand on individuals who through their social networks exercise some degree of influence on buyers or potential customers.
This trend is part of a new era of marketing and has become the most effective way to monetize social networks, according to many professionals in this field who have found that a recommendation on the Internet is more powerful and cheaper than any campaign in mass media.
However, the also known as Social Network Marketing is a practice that is in the development stage in North America and has been little explored in Latin America.
FLUVIP bets on the influencers
The Colombian startup FLUVIP.com, accelerated by Wayra Colombia, is taking big steps in this industry. Founded in 2013 by the entrepreneur and entrepreneur Sebastián Jasminoy, today it leads this market in several countries of the continent and connects more than 30,000 influencers with the most recognized brands in the world.
Jasminoy understood the value of the power of recommendation for brands and recognized the need to create a digital platform that would facilitate and open the opportunity to make money from social networks to active users of these media in Latin America.
Facebook, Twitter and LinkedIn are at the moment the most used social networks in Colombia (and throughout Latin America). They are the means by which users comment and follow brands, but beyond this, they are the place where they share photos, videos, experiences and recommendations with their followers or contacts.
“Colombia is in a state of rapid economic growth and openness to new technologies and ways of doing business. In addition, it has a population with a huge potential and disposition to generate alternative sources of income “, Sebastián Jasminoy.
On average, a campaign of three to six publications can cost between $ 7,000 and $ 18,000, and depending on the goal and scope sought by the brand, can reach 5 to 20 influencers.
In summary, the automated Influence Marketing allows the influencers (those users of social networks with great influence in their communities) to register, link their accounts and receive campaign proposals. In turn, it helps brands identify the right users to publicly validate experiences with their products or services and analyze the results of these campaigns.
Innovation and the rise of the Internet are opening doors to anyone who wants to participate and grow from this. There are more and more channels and alternatives to reach a specific audience in a segmented and direct way, you just need to pay attention and identify the right mix of media and content to achieve it.