The market for auction houses is still quite restricted. But if you think these places are only physically available, it’s because you do not know Barnebys yet. The company, created in Sweden in 2011, gathers auction houses from all over the world on its website.
It is possible to acquire pieces of upholstery, art, antiques and design, in one click. Continue reading and know the history of the company.
The idea to create Barnebys came up in the fall of 2011. The CEO and founder of the company, Christopher Barnekow, explains that he perceived the lack of the market when surfing the internet in search of a painting. “I was investigating and, after several hours of visiting websites of auction houses, I discovered that there was no really good tool in the market,” he says.
At that time, it was already possible to have many auction houses, but the online presence was still very little. For this reason, the company launched the Swedish version in 2011 and, only a few months later, it already operated with the most diverse auction houses in Scandinavia registered and just one click away. The idea transformed the market. Since then, the brand has been consolidated in countries such as the United States, the United Kingdom, France and Germany.
But how does the company work? According to the founder, Barnebys gathers auction houses from all over the world, with easy interaction through the “user-friendly” tool. The benefits of the web come from the sale of traffic through the CPC method: cost-per-click (cost per click).
One of the objectives of the brand is to increase the number of buyers and sellers in the market, conquering new customers, who feel the excitement of the auction market. For that, it must be accessible and transparent.
The objective of the brand is to continue in the search for a global reach, with constant expansion.
“Our goal is to become the primary research service for auctions,” says Barnekow.
The founder of the service says that there are about 1 million unique users per month, which generate about € 120 thousand in the same period. In addition, the brand grows at a rate of 10% per month. The differential, according to Barnekow, is the service model. “We are consolidated because we adapt to the industry and introduce auction houses for buyers and sellers, helping all sides,” he says.