Facebook wants to eliminate as much as possible the propagation of sensationalist content. The objective is to eliminate clickbait, misinformation and publications that alone are not enough for a page or a profile to be eliminated because they are in a clear area of the platform’s policies.
“Facebook will penalize the reach of the provocative contents although they do not violate the norms of the platform.”
This has been reported by Facebook CEO Mark Zuckerberg, in a post in which he explains that, naturally, people are more attracted to sensational stories and content, which means that, as a general rule, they have much more scope. But to alleviate this, instead of hardening the rules on what content will be eliminated or not on the platform, it has been decided to modify the algorithm to not give so much prominence to certain posts.
When the artificial intelligence of Facebook detects that a content “problematic” (but not prohibited by the rules of community of the social network) is moving too much, it will intervene so that it is not shared so much, which will make its interaction much lower . Zuckerberg believes that this will make users stop publishing this type of content in a natural way by not receiving as much attention.
Within these contents, which from Facebook are called “borderline content”, there are photos that suggest nudity or sexual postures (without showing anything) and posts that do not fit the definition of hate speech of the social network but that still be offensive to some people.