The average length of YouTube videos has varied enormously. The videos of two or three minutes, popular a few years ago, are being replaced in many cases by videos ranging from 15 minutes to an hour.
It’s something that triumphs on the platform. In fact, smartphone users spend 54% of their time viewing videos watching content lasting more than twenty minutes.
“YouTube favours the longest videos through the algorithm and through the necessary requirements orders to channels to receive money.”
Not in vain, the YouTube algorithm increasingly tends to suggest longer content. That is the conclusion they have reached in a study of the Pew Reserch Center where they viewed more than 300,000 videos. YouTube, therefore, would be recommending content creators to publish longer videos with numerous advertising options for this type of pieces.
The platform has also changed the requirements necessary to economically reward the channels. Since January, at least 1,000 subscribers and 4,000 hours per year are required to receive financial compensation for the videos. Before that, the only requirement was 10,000 followers.
Therefore, it is clear that YouTube does not want to be a new Vine full of 30-second clips. After all, the longer a video is, the more ads can be placed on it.
Users tolerate ads better in longer content than in short videos, since a 15-second ad in a one-minute video is less tolerable than three ads of the same duration in a 20-minute video.
This, of course, shapes the kind of videos that succeed on YouTube. The tutorials, vlogs, gameplays … all these formats are more than adequate to create long-lasting videos, and therefore, are the most popular on the platform and most recommended by the algorithm.