LinkedIn has announced a complete redesign of the company’s pages in the social network, a measure that continues the change that began months ago the company renewing its look & feel after the purchase by Microsoft.
“The new Company Pages on LinkedIn are now available to all users.”
The new LinkedIn Company Pages, in addition to changing design, add new functionalities that will allow companies to perform more marketing actions and more quickly to generate engagement with their followers and encourage conversation.
What are the changes that come to the new Company Pages on LinkedIn? The main novelties are the following:
- Integration with the mobile app. Now managing Company Pages will be easier from the LinkedIn mobile app, since the integration of the processes is improved. This means that now you can publish and manage any corporate functionality of the social network from the app. So far it is true that there were certain limitations when publishing in Pages from the mobile but with the new design, this problem disappears.
- Use of Hashtags. From now on, business page managers can associate these to Hashtags. Thus, they can practice a better exercise of social listening in the social network and be aware of any conversation that occurs around their brand or a topic relevant to it. The owner of the page will see different tabs with each of the associated hashtags, and in each of them the last content published on that topic will be displayed. The use of hashtags will also make it easier for users who are searching for a specific topic to see the company’s company page among the search results in the professional social network.
- Suggestions of content. As if it were topical trending, LinkedIn also launches a list of “suggested content”, which will show current issues in the social network, based on the aforementioned hashtags. Thus, it will be easier to find and discover content, both for companies and for users. Where you eat in particular handy is in topic trends – LinkedIn has also added to new ‘Content Suggestions’ listing, which surfaces rising topics and content with your target audience on LinkedIn, based on hashtags.
- Share documents. Up to now, in the Company Pages on LinkedIn, photos, video and text could be shared. But from now on you can also publish documents (for example, PDF files or Powerpoint presentations).
- Contents of employees. The new Company Pages also make it easier to share content generated by employees of a company in the corporate profile. According to the platform, the content generated by the employees can mean multiplying the usual engagement by 8. In addition, sharing these types of publications makes it easier to keep the Company’s page updated, something that many managers find difficult because they often do not know what to publish.
- Answer and share mentions. Now in the new LinkedIn Pages it is easier to respond and share any publication in which the company is mentioned. This is useful, because many times other users write reviews or their opinion about a product or service of the company. With the new tools, it is easier to generate conversation, know when the company has been published and respond in different ways.