When a social network launches the version of the platform in a new language, there is a logical growth effect among the population that speaks that language. In some cases, these movements determine the growth of the company considerably. It is, for example, what happened to Pinterest when it launched the version of the social network in Spanish, which quickly expanded among Spanish citizens and the countries of Latin America.
“Facebook and WhatsApp already incorporate Hindi support for months, something now would be considering Instagram.”
It is evident and that they have experienced most of the social networks … and this is what Instagram is looking for now, which has set its eyes on a market as important as the Indian, where there are more than 1,000 million Internet users.
Facebook has a large presence in the country, and also WhatsApp, which even allows payments through mobile in India, so it is logical that another of Mark Zuckerberg emporium companies has set in the Asian nation to follow growing.
How will he do it?
Launching a local version with support for Hindi, the main language of the country. By offering them the possibility of using the tool in their native language, Instagram hopes to bring together millions of Indian users who still do not use the service.
At the moment the Hindi version has not been officially released, but is in the testing phase. It has been developed that has discovered, in the code of the application, the support for Hindi, which would allow to show comments using the characters of this language, as well as to use the configuration menu and the profile of the user with all the names in Hindi . Apparently, even Stories and IGTV would allow Hindi to be used.
Facebook and WhatsApp have long supported not only Hindi, but many other languages used in the country and that use the same special characters. Interestingly, Amazon also launched a version of its website in Hindi last September, while Snapchat has also pointed to India as a priority country for its aspirations to continue growing and continue to face Instagram.