Influencers have become the last great obsession of brands and companies, which are betting on them repeatedly and are trying to use them as a way to reach consumers. The relationship of companies with influencers has been a recurring material for the study in recent times, as the growing weight they have in the industry has caused companies to have many doubts and many questions about how influencers affect their strategies and about how these are ‘really’.
In fact, one of the major themes that have led the studies has been their efficiency. Brands and companies have learned in recent times, thanks to different analyzes and different studies, that influencers have their risks (especially as the bubble has been swelling and influencers have started to appear self-denoted as such almost below of the stones), that not everything is gold what shines (the purchase of followers or engagement is the order of the day) or that the influencers help the strategy, but they are not the panacea that will solve everything.
But what exactly do the influencers think?
That’s what a recent study has asked, which has analyzed how microinfluencers see things and what they expect from brands and companies. The microinfluencers are one of the hot spots of influencers marketing because, as the less glamorous points of the influencers in general appeared and became more visible, the most attractive points of these influencers were also positioned more prominently. lower draft.
Their relationship with consumers is narrower and they are much more interesting for audiences when they are looking for expert sources. The microinfluencer is seen much more as someone who knows what he is talking about in his area.