“The International Book Day is celebrated worldwide, a commemoration that aims to promote reading and protect copyright, among other things.”
Promoted by UNESCO, this initiative has been held for more than twenty years, and Spain is one of the hundred countries that participate in it, through literary activities of all kinds, including the presentation of the Cervantes Prize, the greatest award a Spanish-speaking writer can receive. In some autonomous communities like Catalonia, this celebration coincides with the Day of Saint George (or Day of Sant Jordi), in which it is customary to give a rose to women. Interestingly, both festivities have been merged and the usual is that they also give away literary works as well as flowers.
From the blog of Endesa we want to be participants in this celebration, and for that reason we will dedicate today’s post to tell you about ten compulsory reading books for anyone interested in the field of innovation.
The Entrepreneur’s Manual, by Steve Blank
Steve Blank presents in this book an authentic manual for entrepreneurs who wish to create a company and lead it to success. Blank divides his manual into four key parts: “How to start” (in which the author offers fourteen fundamental principles that underpin his method), “Client discovery”, “Client validation” and “Appendix A”. The book has exercises on personal knowledge and self-evaluation, and with more than a dozen teaching units. The objective of the author: to drive away the fears and doubts of entrepreneurs when it comes to starting up their businesses.
The Lean Startup method by Eric Ries
The entrepreneur Eric Ries develops his Lean Startup method in this book. It is a set of practices aimed at entrepreneurs. Its core is the circuit called Create-Measure-Learn, a repetitive process that consists of transforming ideas into products, analyzing the behavior of clients in front of those and deciding, after learning, if it is necessary to go ahead with the idea or change to another. The book reached enormous popularity after its publication in 2011, which helped it to rise to second place in the list of bestselling books of The New York Times. In addition, Amazon included it in the one of the best business books of that year.
Open innovation, by Henry Chesbrough
Professor Henry William Chesbrough is considered the father of the concept of open innovation, a new innovation paradigm that, as we have already mentioned here on more occasions, is unseating the more traditional and more closed model. In this book, which was a real revolution after its publication in 2005, Chesbrough thoroughly develops his theories on open innovation, and analyzes the behavior of successful pioneer companies in its application, such as IBM or Xerox. Without a doubt, Open Innovation is an essential book for any reader who wishes to deepen and know the origins of this new paradigm.
The ten faces of innovation, by Tom Kelley
Tom Kelley, general director of the prestigious IDEO consultancy, explains in this book what are the strategies of innovation that he himself applies in his company to take all his projects to good port. The ten faces of which the title speaks are actually ten roles that anyone can adopt when it comes to becoming an innovator in various situations, such as “the caretaker”, “the hurdle jumper”, “the anthropologist” or “the experimenter”. Each of these types of innovator is accompanied by examples of real cases of application. As the subtitle says, “The ten faces of innovation” is a wonderful set of “strategies for excellent creativity”.
The secrets of the geniuses of creativity, by Michael Michalko
What do the great innovators of history have in common? Where do your breakthrough ideas come from? How do the geniuses think? These and other questions are what Michael Michalko intended to answer in writing this book. Michalko, an expert in creative thinking, has analyzed the work, strategies and ideas of more than one hundred important figures in the history of innovation. Figures such as Leonardo Da Vinci, Thomas Edison or Walt Disney star in the pages of this book, with the intention that they serve as references to readers who seek to develop their creativity.
The seven movements of innovation, by Franc Ponti
The Seven Movements of Innovation is a book that is designed especially for entrepreneurs who want to turn their company into an innovative company. It is a very pragmatic work, in whose pages its author, Franc Ponti (academic and director of the Innovation Center of the EADA school -Government and Senior Management School- of Barcelona) develops a method based on seven concepts in order to apply innovation in a company: direction, team, change, trend, creativity, project and result. A great choice for those entrepreneurs and innovation militants who are immersed in the daily battle of getting a startup.
Pangea: seven young people who are transforming the world, of VV. AA.
A few days ago we spoke on the blog of the Team A project, a collaboration of Endesa with the Pangea initiative. Well, this book wants precisely to show a vision of the world from the prism of the young generation called Z. Seven of the most influential in the world have participated in this work, giving voice to their ideas, arguments and concerns about the future. Figures as relevant as Mohamed Amine, a referent in Africa, the programmer Luis Iván Cuende (one of the best in Europe), the writer and filmmaker Alec Urbach or Tomás Álvarez Belón, survivor of the 2005 tsunami in Thailand, in whose family he based the award-winning film “The impossible”.
Smart City: Towards smart management, from VV. AA.
Many times we have spoken in this blog of the importance of smart cities to build a sustainable future, and more specifically, of some of the most important in the world. Due to its relevance, more and more people are concerned about publicizing the virtues of this type of city, designed around energy efficiency and focused on achieving a better quality of life for its inhabitants. This is the objective of the authors of this book (Sergio Colado, Abelardo Gutiérrez, Carlos J. Vives and Eduardo Valencia), who analyze the Smart City phenomenon based on six main points: economy, environment, mobility, government management, citizenship and quality of life.
Steve Jobs, by Walter Isaacson
This biography of the iconic Steve Jobs, written by Walter Isaacson in collaboration with him, is the best portrait of one of the most important innovators of our era. Isaacson delves into both the personal life of Apple’s leader and its great milestones in the world of computing, music or mobile telephony. No doubt, any innovator should study the figure of this genius (who, they say, had a very peculiar personality full of dark edges, as his obsession to control everything), and for this, Isaacson’s biography is probably one of the best options
And Google, how would you do it ?, by Jeff Jarvis
There is no doubt that if we talk about leading multinationals in the field of innovation, Google should be present. But how did Sergei Brin and Larry Page manage to turn their idea into one of the giants of the world economy? What clues are hidden behind its successful management? This book by Jeff Jarvis is based on Google’s business model to address different questions about how to lead a company to success. Jarvis develops forty rules that, in his opinion, any company in the digital era should follow if it is to emulate a benchmark in innovation as it has been, is and will continue to be Google.