Behind the clicks that are made in the recommendations that Amazon serves there is artificial intelligence. It is this tool that analyzes what consumers are doing and what is to be extracted from all that mountain of data. He is not the only giant that is doing well with the things he has used or is using AI or closely related elements. Netflix has managed to avoid losing $ 1 billion in revenue in 2017 by using machine learning to be more efficient when it comes to establishing content recommendations for its consumers.
Artificial intelligence is increasingly in places and is used for more and more things. Companies use it as a potential solution to their problems and as a tool to improve their position in the market.
And its potential can reach many more areas and many more areas, such as content marketing. Artificial intelligence can change many things in this field, as they point out in an analysis by ChiefMarketer. How will they do it and what will they change? From your analysis you can draw a few conclusions.
Artificial intelligence could have a very high impact on personalization, managing to cover those things that marketers are currently costing them. As you remember in the analysis, a lot of marketers find it very difficult to personalize their content and do it well.
40% in fact recognized (Forrester data) that they get stuck with the personalization of content. However, consumers want that personalized content and brands have no choice but to work in that area. Artificial intelligence could simplify things, being able to analyze the consumer and choose the content that best fits with it.
Although for years predictions were made about the imminent death of SEO (Search Engine Optimization), the truth is that web positioning is not only not dead but also has a life of the most solid. Brands and companies still need it, making it even more in the world of content. For content to reach their audiences, we must position them well.
Artificial intelligence could also be very useful in this field because, as you remember in the analysis, you might be able to comb the changes in search engine algorithms (say Google) and establish what really works and what matters and what is that brands have to do. Considering that the adjustments are recurring and that Google does not tell you what it is going to do or what it has done, this can be a valuable help.
Artificial intelligence will not only help to position the content better, but it could also create it. As it becomes more sophisticated and as it increasingly dominates natural language, it also begins to position itself more and more as a potential creator of contents that are attractive and that the consumer does not see as generated by a machine. Gartner predicted that 20% of business content would be created by machines in 2018.
Analysis of data
Of course, artificial intelligence will also focus on those areas that consume time and effort and where they can do things faster and more effectively. This is what happens, for example, with data analysis.
This has become crucial to know consumers (and in content marketing to know what content they want to receive and what they are interested in), but also in something more complex each day because more and more data is generated and there is more and more information. Artificial intelligence will take care of this filtering and develop linked strategies.
In addition, artificial intelligence will not only draw conclusions and design strategies but will do so in a much more precise and accurate way.