Indexing Semantic latent or semantic SEO – Synonyms are those blamed from having you stuck in the latest results. That’s right, even though you’ve done an unparalleled SEO strategy after studying your competition and doing advertising everywhere that brought you more than a thousand visits a day; This is not enough to reach the coveted number one position in the results.
And is that to get to this, you need a fundamental tool of SEO, and one of the pillars of it: semantic SEO. Next, we will tell you about this strategy that will guarantee you have your name on the first page.
What is Semantic SEO?
Semantic SEO is the method that Google has to answer specific questions such as “What is the boiling point of water?” Without the user having to access several pages to know the answer.
To achieve this, Google uses a system of semantic analysis that studies the content of each of the portals found in its results, and through the use of synonyms classifies the information so that it is displayed according to the user’s search.
This is with the aim of providing a quick, direct and simple response to the person requesting information so that you do not waste your time reviewing pages in search of the solution to a doubt that does not require a thorough investigation.
Being part of Semantic SEO means that you have more opportunities to enter the first results, as soon as the person searches for something related to your content. What allows you to have a considerable advantage over the competition, since there will always be a variation between what they offer, and the solutions you provide.
Is Semantic SEO important for my website?
Entering the family of first results is the goal of people who want to attract a specific audience. Therefore, if you are part of that group then semantic SEO is vital for your positioning, and for your website.
Since once you have an article among the first indexes, you will have the opportunity to attract your dreamed audience who will browse your page and will give more visits to your content, and to your page in itself. This is attractive to the Googlebot who will understand the importance of your website, and will seek to position it better and better so that people do not miss your high quality content.
But when we refer to the website, you must understand that not only the authority that has your domain will position you among the first results. It is important that you apply Semantic SEO to all the content you post, so that you achieve a complete positioning.
In addition, with the use of Semantic SEO in your website you will have varieties in the writing of your article as well as in the themes. The reason for this lies in the fact that the keywords that you will use must have a variation, to be associated with the different searches of the users, and those that are in a specific category designated by the search engine itself.
How do I include semantic SEO in my content?
The method to make your common articles semantically optimized, requires that you choose your keywords for your content in the same way you would in a common strategy.
Once you have these keywords, you should look for a dictionary, because with the help of this you can search for synonyms of the keywords that you will use both for fluid writing purposes, and for Google not to consider that your page is oversaturated with keywords.
It is a way to hide the saturation of keywords, improve the writing and also position yourself within the first results. An example of this technique is the following: let’s say that the keyword we will use is “used cars for sale”, we can search for a synonym and use “second hand cars for sale”. Although they look different, Google associates them as equals because they are synonyms that clearly have the same meaning.
If you want to position your entire page, then use this technique in all your content, from the page of “Who we are”, “Services”, “Products”, “Contact”, and in all the articles of your blog. With this you can get used to Google to periodically check your website, so that it indexes your content quickly and positions it among the first pages, or in its absence, in the first result.
Finally, you can also use it in your titles in which, if you want to add a variety of content and not repeat the same keyword again and again, you should only use synonyms that will have the same weight as the original keyword.
With this, you will have the possibility of not making your marketing strategy obvious, or provide information that looks strange when the person reads all the titles that you have published on your page.
The reason for the popularity of Semantic SEO
You may wonder why this trend is fashionable and the reason for its popularity among users that has led Google to implement it as its future in search engine technology.
We can say that everything goes back to the search engines commanded by the voice of the user, this arises with Siri, who used to iOS users to perform searches with common phrases, which are what you would use with a friend.
An example of these phrases is “Second hand dealers in Madrid”. As you can see, it is a request for specific information that can only be answered by a content that has the same nature. To do this, Google had to attach Semantic SEO to its technology, to search the internet for words that would adapt to answer the user’s doubt about the platform.
Therefore, users of technology are demanding new ways of looking for information, and demand an adhoc solution and expect that it will be answered in a record time by which Google is characterized.