Migrating your page to another domain is a simple task, you just need the right guide to do it. Because going blind in this journey brings serious consequences such as your page, and content, disappear from the map permanently.
But that does not have to be your case, that’s why I bring you my best tips so you can learn everything you need to do to be able to change your domain website by talking about the SEO you worked so much while managing the previous one.
I invite you to read this article where I will explain all those keys that will make the migration easy and safe, so you do not fail in the attempt and continue working to become the king of your niche with your digital brand, which helps So many people with just one click on your content.
Reasons why you change web domain
Changing your domain website is not something strange, it is a common fact that you do for several reasons such as the incompatibility with several resolutions that hamper your web positioning in Google considerably, because this online search engine is fond only for the pages with templates that adapt quickly to resolutions of cell phones, tablets and computers.
Another reason to change your domain website is that you want to renew the image of your brand, because in most cases a change is always good to attract more audience. And do not focus only on past times, where your general image is now boring for the youngest.
I know of a reason that has happened to me, and that is that you want to make your page more simple, make sub-categories more specific or global. Everything depends on you, but when wanting to renew the full distribution of the content and its classifications, they do require a completely new page that you design according to your innovative vision.
Steps to follow to make your web domain change successful
Before starting to create your new domain, it is important that you take into consideration a series of steps, that without them this migration will not be done in the way it should be done.
- Create a backup with all the content of your previous page. Do not skip this step, because if you make an error during the permanent redirects, you will not be able to repair it since you will not have the source code because it was modified.
- Organize the redirections. Create a similar page in Excel and in a column introduce the old links that access your content and then the new links to which the old ones will be redirected. I recommend this so you can redirect people to the new page without missing a single link. It will help you maintain a homogeneous image of your profile online.
- When you do the 301 redirects remember to update the sitemap and notify Google of all the changes you made through the Console. By sending this information, the search engine will know that it should start indexing the pages of your new domain, and forget about the previous one, thus avoiding confusion and indexing broken links to its results page that will cause people to leave and Google will penalize you.
What you should take into account when making domain changes
When making domain changes and redirects, it is important that you also change the links posted on external pages. With this, you will avoid that the loading time is prolonged, and that Google begins to penalize you for that.
Although it is tedious, it is possible to start changing these links so that users interested in what you have to offer can access directly to your online portal without having to go through a redirect.
Keep in mind that 301 redirects, despite being an indispensable tool, it is necessary to expose visitors to them as little as possible. Let the Googlebot read it, but remember what I mentioned, by not changing them and presenting a direct link, loading time will increase, which will make Google not put you in the first four results, as it should be.
So, I recommend that you enter your social networks, and change the links. In the same way with those you find in pages where you collaborated with valuable content, or where you have knowledge that you are published, such as a forum or social networking pages that are foreign to yours. This will help people to go directly to your new homepage.
Avoid errors when changing the domain of your website
You never forget to try each of the 301 redirects that you make. Use tools such as Screaming Frog to help you know the links that throw error 404, which means “Page Not Found”, this dreaded error will cause Google to begin to bury your content among the latest results of your search page.
So start looking well for all those links that may take longer than expected, that remain hung, or that simply throw an error. When you have knowledge of them, correct them as soon as possible so that your pages are not affected before the Googlebot passes through your domain in search of content.
With everything that I explained in this article, you are ready to go to the world and start changing your domain website easily. You just needed to be cautious about what you should do, and now that you have a clear idea of the steps to follow, your page migration will not fail.
I invite you to continue learning more about redirects 301, with which you will help to give prominence, and authority to your website and content with the approval of Google, so dare to change your image, so you surprise all your Loyal followers and attract new ones.