“SEO in images is a strange concept for many, but beneficial for the few who know it. Google offers several tools to offer a complete user experience to people who use this search engine.”
If you want to be part of the first results, or capture the attention of your target audience, then I recommend using each of them, including Google Images. Exactly, you must make this tool one of your allies to make you known in the virtual world.
How to apply SEO with images
Do not worry if you do not know how, because I’ll tell you everything you need to do to make this positioning of images one of the pillars of your SEO. I invite you to continue reading this article, where I will tell you what you should know about positioning an image with Google.
SEO of images: what you had not thought
The SEO of Images is about positioning all the images of your website in Google Images, it can be seen as a tedious task, but it is necessary. Because if you realize, when you search for something on the internet you will immediately have a selection of images related to your search, which allows you to capture the user’s attention through your photo, which will then redirect you to your portal.
You will have the opportunity, through the SEO of Images, to draw the attention of people who look for an image to illustrate their content. They will take your photograph with your permission, and they will cite you as a source on their website.
Citing yourself on your website is what you need, because you will create content and domain authority, which Google will take into account the next time you place your information in front of the competition.
Thanks to the SEO of Images you will have a faster indexing, because this image bank is constantly updated. What will take you to be quickly included in the results that have the keyword you wanted to position.
Benefits of image SEO
In addition to fast indexing, the SEO of Images allows you to present images to attract web traffic in a very entertaining way. I will tell you a secret to this strategy, through the use of infographics, or images that describe a complicated process or concepts, you will have the possibility of people entering your portal easily.
An example for this, imagine the concept of digital marketing, and you want to explain it along with the branches that compose it. This would require a very long article, or small ones that are dedicated to explaining each of them. But with the use of the images the magic happens, and you can explain everything with drawings, associations, simple words that will not weigh more than 240KB, and the visitor can save it in his computer or Smartphone to consult it again later.
If your image looks attractive, then a person who writes “digital marketing concepts” in Google, and is in the “Google Images” section with your design, will instantly go to it, and progressively to your homepage.
With this you already have guaranteed traffic, but what happens if that person decides to share it in their social networks? You would have more users entering your portal, because people are more attracted to educational images than to endless articles.
The way to optimize your images
To make your images part of the first page of “Google Images” is important to have a number of features, without them Google would not be able to read it, let alone index it.
- The name of the image must be a brief description of the image, separated by dashes, for example: marketing-digital-concepts-basics.png
- The alternative text, which allows Google to read the image, should be a short description of it, including the keyword you use in the article you develop.
- Your weight should be below the megabyte.
- Place a legend of the image on your web page.
- Remember that the image must be related to the content to be treated in the article.
Currently, the search engine does not have the ability to see images like us, but relies exclusively on the descriptions that we give through the features mentioned above.
Other important aspects about image optimization
The weight of the images should always be the lowest, to facilitate the loading of your web portal, and that this lasts less in that process. By having this image optimized, your web positioning will improve considerably.
The reason for this is that Google likes pages that load quickly, and if yours takes more than a minute for the images and other features, you will not have an opportunity to be part of the first page.
First of all, check with a tool the load time of your page, and then convert your images to a light format, or compile them in their absence. When you follow these steps, the Googlebot will index your content quickly, and you will have a better position in the results.
The loading time also affects the positioning of your images in “Google Images”, because only those that do not last more than a few seconds load. The others are on the second page, and not many people visit this one.
Lastly, do not upload pixelized images. Although it is very much to ask for a high quality image of a light weight, it is not impossible, and the effort is worth it. Because the photographs or infographics of fine quality, are the favorites of the users, and therefore of Google.
So go ahead and try all this to get quickly climb the results of Google, and publicize your knowledge, your products and your services throughout the internet. Because do not forget that Google is the search engine that uses more than 90% of the publication in the whole web.
Among those people is your ideal audience that will wait patiently for each of your updates. I invite you to try to add the SEO of Images to your web positioning strategy, to let you know many people anxious about what you have to offer them.