“When highlighting the main weaknesses for the expansion of e-Commerce, both users and experts highlight issues such as security, the variety of means of payment and, mainly, delivery options. In recent times, with the spread of the same day delivery and urgent shipments, this issue has taken on a major importance.”
To avoid as much as possible the feared failed delivery, digital businesses and digitized logistics companies have launched all kinds of solutions, ranging from real-time tracking of orders to digitized delivery terminals, such as HomePaq . All these proposals demonstrate an effort in innovation and improvement of the user experience that seems to start to work.
Logistical improvements of e-Commerce
The results of the new edition of the Study on Logistics of e-Commerce and Marketplaces, published every year by Packlink, show that 79% of online orders are delivered on the first attempt and without added problems. Meanwhile, 15% of orders are delivered on the second attempt, 4% on the third and only 2% show a percentage of success on delivery below 65%.
Among the main causes of a failed delivery, the report states that in 60% of cases is due to the absence or inability to locate the recipient and 36% to the delay at the time of delivering the order. In addition, the document points out other reasons for logistical failure such as damage to the product delivered, errors in the delivery address or difficulties in overcoming customs controls.
To address these difficulties in delivery, many online stores, 74%, resort to more than one logistics provider. Thus, 36% of the digital businesses consulted in the report say that it has two operators for its deliveries, 17% have three suppliers and 21% have more than three, compared to 26% that choose only one company. for e-Commerce logistics.
Expanding delivery options
The Packlink study also refers to new trends, such as urgent parcel service and same day delivery, which proves to be something more than a fad. Thus, 25% of online stores consulted recognize that this type of urgent shipments represent between 70 and 99% of their orders, which contrasts with 20% of digital businesses that barely make an immediate 10% of the orders. shipments.
On the other hand, the report analyzes the incidence of delivery points, with smart mailboxes located in strategic locations that facilitate the collection of the order adapts to the hours and location of the consumer, as recognized by 44% of the companies that have participated in the sample. Another 30% value in these solutions the savings in shipping costs, while 10% choose this option to avoid failed deliveries.