“Since the takeoff of intelligent technology and the ubiquitous connection that represents the smartphone, e-Commerce has accelerated the pace in its career to reach physical store commerce. New audiences have entered the digital market and new online consumption habits have begun to permeate our routines, but, despite technical and logistical advances, security remains one of the main barriers to full implementation.”
Identity theft, fraud in payment or shipping or impersonation are common risks that weigh on the purchase decision and that, at the same time, can expose any business to a bleeding of customers if they are not addressed credibly . According to a study by PayPal, between 25% and 30% of consumers mention these risks as the most common reasons for not buying online more frequently.
First aid for expanding businesses
In the US, LexisNexis figures the cost of fraud at 32,000 million dollars per year. However, this amount increases if we take into account the consequences of a drastic loss of confidence on the part of consumers. Especially, if we take into account that the latest security scandals in the online market have had to do with theft of identity data and payment of buyers, as in the Converse online store in Australia.
When evaluating the security level of a digital business, payment formats are paramount. As a fundamental revenue entry, having the support of a bank payment gateway and a PayPal account allows you to rely on the trust that inspires a familiar and trusted environment. In addition, having PCI or Verisign certificates ensures card payment and allows smooth operation.
The development of new secure payment technologies is gaining momentum in m-Commerce, with applications developed by the banks themselves or linked to their activity, such as Addon Payments with Caixabank or Apple Pay, which comes to Spain from Banco Santander. There are also other platforms that seek to facilitate the management of online wallets by smartphone manufacturers, such as the Spanish Sipay, which processes payments from both Apple and Samsung Pay.
Data protection and corporate identity
Hand in hand with security of payment, protection against data theft is another key to be taken into account in any online store. The market standard to operate is, for years, the use of SSL certificates, which allows the encryption of transaction data to protect the identity of seller and buyer. Getting a URL in https format may seem insignificant, but it helps avoid falling into antiphishing filters.
To avoid infiltrations of hackers and stealing customer passwords, there are several tools to turn to, many of them free and easy to adapt to each case. KeePass or Enpass, for example, are used by many clients to manage several secure passwords, while CloudFlare, VeraCrypt or Burp Suite help to test, reinforce and optimize security in customer management.