“The digital revolution has generated a current of technological innovation that, in addition to giving rise to all kinds of gadgets and applications, is changing little by little many of our habits. The use of smartphones, tablets and other smart devices has allowed us to access instant messaging, it has helped us not to get lost in the street and, even, to buy what we want no matter where we are, provided there is an internet connection.”
However, the focus of many advances in this field is not based on offering accessible services from any location, but from a very specific one, that of our own home. Beyond intelligent home automation or the Internet of Things, the big technology companies are reinventing the concept of virtual assistant offering devices that allow to have any information or service by simply asking for it without having to move from the sofa.
Again, Amazon vs. Google
In this fourth industrial revolution, as in the previous ones, the rivalry between large companies is, after the profit motive, the main spur of technological innovation. For that reason, it is not surprising to find again two of the most outstanding majors in the sector, Google and Amazon, engaged in an all-out competition for the market of virtual assistants for home.
The sample of this competitiveness are Amazon Echo and Google Home, two intelligent speakers that serve as a physical reference for their personal assistants by voice, Alexa and Google Assistant, respectively. Both offer us a wide range of options, from controlling the lights or the temperature of the house, playing music from Spotify or Pandora or programming tasks.
Although Google Home has reached the market more recently and with the avowed intention of overcoming the speaker of Amazon, its audio-visual integration with Chromecast and that the press has declared almost unanimously that its assistant is more “smart” than Alexa and Siri, Echo has a feature that differentiates it from its competitor and considerably increases its usefulness, such as the integration with the e-Commerce environment.
Towards integrated and assisted shopping
Given the growing stock of products that are offered at Amazon Prime, the company chaired by Jeff Bezos has opted to add a new piece to its multichannel that takes advantage of that synergy. In this way, Amazon Echo has assisted purchasing functions that also feed back on the data provided by the users’ operations and improve their shopping experience.
Precisely, facilitate the purchase and reduce the possible errors or doubts of the consumer are the most striking possibilities of these domestic virtual assistants. In addition, in the case of Amazon, it allows users to gain loyalty by offering them Prime products, controlled directly by the company itself. In any case, from Google have already announced that they are studying to include e-Commerce functions in future versions of Home.
Watch the following video about Amazon Echo:
Watch this video about Google Home too, to compare and contrast: