“Discover the advantages of the eCommerce collection points and let your customers take care of looking for your order instead of serving it at home.”
One of the keys in electronic commerce is always logistics. We are going to talk about the advantages of the collection points in eCommerce and you will see that they are not few.
Logistics in online stores
The sustained growth of eCommerce is representing a challenge for logistics companies. To put in context, the dimension of what we are talking about, it is enough to say that in 2014, e-commerce represented some 1,336K dollars and by 2.017 that number had increased by 1K million more (reaching 2,304).
This translated into users means 1.66K million buyers placing orders worldwide (and in many cases, more than one order a year) to the global eCommerce that make up a sales channel that is still far from finding its maximum.
This is an opportunity, but also a challenge in this regard. The eCommerce have to be able to face with guarantees what it means to work with thousands of orders, make timely shipments, make sure you have the right logistic partner, follow up and manage returns both logistically and administratively.
How do pick-up points work?
Basically it is about offering the client the possibility of being the one who chooses where he wants to receive his order from among a list of possibilities and to make that, when the order is available, he can approach to withdraw it. It would be useful to differentiate between several types of collection points.
Pick up in store or click and collect
This is very popular among the click and mortar stores that, in addition to online stores, also have a physical establishment. It is simply about choosing the store pick-up option when making the purchase process.
The user manages the collection quickly (almost immediately if there is stock in the selected store) and, moreover, indirectly is generating turnover in the establishment with the possibilities of increasing sales.
Automated collection points
Although they require a great infrastructure and a certain complexity, we can find for some time that type of lockers such as the Amazon Locker or the City Pack mail service.
They are usually located in public places such as shopping centers or transport stations (and even private ones, such as the common areas of neighborhood communities).
The user moves to them and enters a barcode that allows access to your shipment.
The main drawback of this type of service is that they are limited in size and weight to the dimensions of the box office.
Associated collection points
In this case, the collection points work in a similar way to the collection in the store, but with an important difference: we do not need to have an own establishment to which to send the shipment.
We work with a network of associates distributed by different areas so that the client consults the available list and can choose the one that best suits him to withdraw his order during business hours. It can be the corner stationery or a driving school next to your work.
In fact, according to last year’s report from the eCommerce and Digital Transformation Observatory, this model has already been adopted by 10% of respondents and is gaining ground in store collection, although this remains a popular option for 30%.
What are the advantages of the eCommerce collection points?
It is a highly recommended option for a large number of online stores. The pros are very interesting so let’s see what they can do for your store.
# 1 – They provide flexibility
From the beginning of the e-commerce boom, online stores were “forced” to go hand in hand with logistics companies. For these it was also a real leap.
In any case, it must be understood that until the sale of the Internet to the general public became popular, these services were practically considered as B2B, probably by 80%. That is to say, what they worked mostly, was shipments between companies and this little by little has been changing to, progressively, increase the shipments to individuals.
It must be said that most services of this type have been adapted, have extended their delivery schedules until late at night, starting to deliver orders on weekends or making deliveries on the same day. Why do they do it? For a very important issue: users ask for flexibility.
Contrary to the companies that have a fixed opening and closing schedule, the schedules of the clients and their needs are so varied that they can change from one day to the next. They need you to turn yourself in when they are at home or in your office.
The option of collection points is a very interesting alternative because it allows the buyer to decide when he picks up his order and integrate the delivery into his routine without having to wait at home for a messenger to arrive or be waiting in the office .
# 2 – They are discreet
It is not that the purchases made online are necessarily “sensitive” products, but there are many cases in which the user may prefer a discreet reception and with the collection points is guaranteed.
It can be from professional reasons, as in the case of companies that do not want workers to receive shipments at the office, or circumstantial (imagine that you have made the purchase of a gift for your partner and do not want to be delivered at home).
# 3 – They bring variety
The more options you give to customers, the better. They may prefer a home delivery, but occasionally they may be interested in opting for a collection point eventually.
Even if you do not use it in any case, the option exists and this generates a positive effect on the branding of our company providing extra reliability and care for the customer experience.
# 4 – Save time and money
Although I have left for the end, this is one of the most interesting reasons to integrate the collection points in your eCommerce.
Anyone who takes the logistics of an online store knows that this is one of the biggest points of friction with the customer. The messenger goes to the address several times and does not locate it, which is then returned to our warehouse and this has a cost and a risk to the product that can be damaged in the face of so much manipulation (and that counting on domestic shipments, that if we add the international variable everything multiplies).
It is not that with the collection points 100% is eliminated this factor because it can always be the case of having a client that does not pick up the order, but it is minimized significantly because it is he who proactively manages his time and availability.