What is MozRank and Why Should We Care About It

What is the MozRank? Does it have anything to do with PageRank? Most brands seem to be concerned only with how Google values ​​their positioning but some marketing managers search for other tools to improve their SEO.

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What is the MozRank? Does it have anything to do with PageRank? Most brands seem to be concerned only with how Google values ​​their positioning but some marketing managers search for other tools to improve their SEO.

In fact, it is these companies that really optimize their strategies so that your website is positioned in the best places. Which does not mean that PageRank is not important. It is. But it is necessary to incorporate more knowledge. And, for example, the more you know about what MozRank is and other concepts, the greater the benefits. Would you know how to differentiate both concepts?

MozRank basically refers to a link popularity score that ranges from 0 to 10. An indicator that starts with Moz, an SEO consultancy created in 2004 that has expanded to become one of the market standards. MozRank represents the importance of the links on your website. For what is determined, mainly, by the number and quality of other pages that link you.

This range is determined using a proprietary Moz algorithm. That measures the quality and quantity of links that point to a particular landing. Therefore, each page of a website receives a different MozRank classification.

PageRank still plays an important role. However, some brands dissatisfied with the manner of classifying Google sought more precise alternatives. And this is where MozRank came into play.

What is MozRank and how is it different from PageRank?

MozRank is a tool created by SEOMoz and has its value in that it has managed to bring together a community of SEO experts capable of promoting tools of this type. Its operation is very simple: The more incoming links your website has, the greater the MozRank of your page.

The main difference between PageRank and MozRank is the way you can improve the ranking of your site. PageRank, on the other hand, depends more on the backlinks of other websites with a lot of PR. However, the popularity of MozRank is based more on the ability of a website to collect links from many popular pages.

Another fundamental difference is that MozRank improves your rating system faster than PageRank. In fact, with a little effort you can go from a 2 or 3 to a 4 or 5. However, any score above 5 requires more effort and work.

Considering that PageRank is Google’s own system, the Internet giant does not classify the pages that are based on MozRank. So, why has this indicator become so important? Does it make sense to develop a website with a high MozRank as a goal? These are some of the advantages that brands that MozRank start to take into account can include:

1.- It works as an indicator of the authority of the links

If Google does not take this classification into account, what reasons are there for debunking what the MozRank is and taking into account its values? First, it acts as a democratic indicator to determine the importance of a page. The MozRank would be the result of elections in which the voters were the web pages and candidates the pages that include their external links.

Therefore, there would be no winner. But new high-authority pages would emerge that could also provide high-authority links to other websites.

Why should website owners pay attention to MozRank? The answer is simple. While search engines do not use MozRank to rank results, they largely rely on the authority of their links. And precisely the authority of the links is one of the indicators that MozRank represents.

If you get high MozRanks for your websites or landing pages, it is likely that you will achieve good rankings in the results of the main search engines.

2.- It is ideal to find your competition

MozRank can also be used to compare the websites of the competition and thus extract ideas for the planning of your SEO strategies. Also, taking into account that it is updated regularly, you will get a clearer view about the position in which a website is located or with what keywords you are trying to position yourself.

Determining which pages and keywords are the most powerful and used at the time will help you with your strategy. Surely you have faced situations in which some pages with great power completely dominate some keywords. This is due to the multitude of high quality links they get.

As a result, your brand has it complicated to gain a foothold. Even so, knowing what the MozRank is and learning to interpret the results, you will find which are the most feasible “battlefields” in which it is worth to devote an extra effort.

3.- And also to know who links to your competition

While the quality of links is at stake, perhaps one of the aspects that you are most interested in is knowing what links your competition is getting. Especially if among them there are high authority links.

What is MozRank in this regard? It is the perfect tool to identify those who are in a better position than you in the main search engines. But for this you will have to investigate about your keywords in the main search engines.

Having this information clear you can try to imitate or reflect the type of profile of your competitors with higher ranks. In fact, the tool itself developed a pluggin called MozBar to detect the DA and the PA (Domain authority and Page Authority, respectively) of any website.

In this way, you will be able to know the popularity of the websites of your competition. And you will detect which ones are really a threat for your positioning in the main search engines.

4.- It is the perfect SEO counselor

As you can see, Google owns PageRank but companies have started looking for alternative and optimized search engine data to guide them in their SEO strategies.

In this sense, knowing what is MozRank seems to be one of the most viable alternatives to which the owners of the websites resort. MozRank enjoys a good reputation in the SEO community thanks to its accuracy. In fact, it can be compared with PageRank in the sense that if it were updated regularly they could fulfill the same function.

Maybe MozRank does not seem so important to you, but it is the perfect guide for your SEO strategies. You can not impersonate the PageRank. But it is an important factor to consider when optimizing websites for certain keywords.

How to optimize your MozRank?

There are quite a few things you can do to start improving your MozRank right now. The first is to install the MOZBAR plugin. With it you can access your Google PageRank, Alexa popularity ranking, SEOmoz Linkscape, MozRank and many more features.

With this bar you can quickly see how your website is doing with just one click. It is a free tool that will provide you with tons of essential information and data. Something essential for you to adapt your SEO strategy and get improve your search engine positioning.

In addition, those who are clear about what the MozRank is and want to optimize it understand that one of the vital steps is to learn how to publish links correctly.

Advantages of installing the MozBar

All the brands that know what the MozRank is and install this bar basically obtain two clear advantages:

  • By using the bar Mozbar in your browser, you have the ability to know the popularity of a website as soon as it is loaded into the browser.
  • The owners of the pages and blogs can know the effective web positioning in any search engine. The first step to generate SEO strategies with measures to improve these results.

Social networks also influence

The use of social networks can also be a determining factor when it comes to increasing your MozRank quickly and effectively.

First, you must configure and optimize your profiles on the most popular social media. And, of course, make sure you add your URL in the description whenever you can. The high visibility of these digital spaces is a value to consider when giving you a boost on the Internet.

Use your presence in networks to share relevant content related to your sector. Include opinions and comments. And also make sure that the tone you use is familiar and that you get hooked. This way you will achieve that your followers share your content so that more people can see them. Which, as a consequence, will increase your MozRank.

As you can see, there are several factors that determine the classification of your pages. But if you know the techniques to get natural linkbuilding without Google penalizing you, you will be able to easily find websites that deal with the same topics as you. This will make it easier for you to develop your strategy. And, of course, find your competitors and improve your ranking.

Now that you know what the MozRank is, you will understand that the Coobis content marketing platform is perfect to help you. Thanks to this tool you can generate quality content and disseminate it in more than 9,000 media. And this will help you gain notoriety in the search engines. That without counting the possibility of knowing what each of the digital media do with which you can establish agreements of various types.