“From now on, Chrome will mark all pages that do not use the https protocol as non-secure.”
Https is a hypertext transfer protocol based on SSL / TLS, an evolution of the classic http, but includes a much more secure encryption and more appropriate for the transfer of sensitive information. For some years Google has been trying to promote its adoption, and it seems that this will be the most definitive step.
A two-step implementation
The change was announced in 2018. The first step was taken when the Chrome navigation bar has stopped signalling with a green signal that a site is encrypted securely. In October a new signal will arrive that can scare many users.
And is that instead of reassuring “safe”, in pages that do not meet these conditions we will see a disturbing “unsafe site” in red – (something that until now only appeared in online stores without encryption https) that can scare many users That will reduce traffic and possibly also increase the bounce rate.
Should I switch to https protocol? Obviously yes
In August 2018, Chrome accounted for 67.66% of desktop traffic and 55.94% of mobile. Do you want all this traffic to enter your website with a red signal indicating that your site is not safe? Obviously, no, you do not want it. In addition, for a few years now, using this protocol helps improve your SEO positioning – as we have already said, Google has tried to push the adoption of this protocol for some years now.
How to know if your page is adapted to this certificate? Easy, just try to enter it by typing https:// before the domain, if you load, everything is fine.
How to switch your website to https?
To do so, you should follow the following steps:
- Install an SSL certificate on the server. There are paid and free, but most servers give you the option to add a free one.
- Change the base url and all internal links to the https: // protocol. If your website is made to measure, you will have to do it manually. If it is a CMS such as WordPress, you can use a plugin like Really Simple SSL.
- Create 301 redirects of all your indexed pages like http to https.
- Change the protocol in Google Analytics: Go to Google Search Console and indicate that you have changed the address to https: // in the configuration panel.
I hope this helps you to have your web updated.