“Since centuries ago, humans have used psychological tricks to take advantage of others for their own benefit.”
Of course, this survival tool has been perpetuated to this day, and even part of the way of working of many companies and people who do not cheat, because the law keeps them at bay on many occasions, they manage to manipulate our brain to choose the option they want.
Psychological tricks of online stores
It is well known that the large supermarket chains use many of these tricks so that we end up buying much more than we need. These techniques have been deeply studied by the marketing field called consumer behavior, which continues to advance thanks to disciplines such as neuromarketing.
However, in recent times, purchases in physical stores are decreasing due to the emergence of online commerce. And this is due to the rise of online stores in the heat of platforms such as 1and1 that allow you to create and maintain a trade on the Internet without almost computer knowledge. So, both large and small businesses that thrive on the Internet also use certain psychological tricks to, like physical trade, get more sell.
Among the different strategies used by online marketers are those that benefit from the aversion to loss that a consumer can feel. In this sense, price reductions that are shown together with the original price give the potential buyer the feeling that a large acquisition is being lost at a very good price, given the savings offered.
Also, many companies, especially airlines and hosting pages, play with the sensation of scarcity and urgency. In this way, websites like Booking show you that there is only one room left in the hotel that interests you, and that at that moment there are several people looking at the same accommodation in which you are interested. Likewise, they show discounts for a limited time that create an urgency for the potential consumer. Amazon, on the other hand, also uses time as a weapon in its favor by including the possibility of receiving an item the next day or as soon as possible when buying said product before ‘X’ minutes.
For free if you buy several products
On the other hand, another very recurrent technique is to offer free shipping from a certain amount, which in a large number of occasions makes us buy things that we do not really need to be able to get the shipment without any cost.
In addition, online sellers can be very insistent, because once you select the product you want, even if you do not finish the purchase, you will still be offered the product or service for which you have shown interest through ads on other websites, and all thanks to the cookies’.
Good user experience
But without a doubt, what really increases the sales of any website, beyond the tricks, is that the purchase process is as easy, comfortable and pleasant as possible. In this sense, the giant of electronic commerce, Amazon, allows you to complete the purchase with a single click through the Checkout Express, once the web already has your personal and payment information. And is that the experts of online sales, increasingly clear that buyers are lazy, so many of the shopping carts are left halfway without completing the purchase operation.
Although online stores get us out on many occasions more money than we would like, can be a very useful tool when it comes to spending less, especially following tips to save money online and having many times patience.