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Brief Introduction to Marketing Automation

Technological development is ultimately focusing on automation in order to speed up and facilitate our lives.

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Technological development is ultimately focusing on automation in order to speed up and facilitate our lives.

In this sense, it also happens with marketing, and it is precisely one of the most interesting areas since the results can be very positive.

With the popularization of the internet, companies were looking for – and looking for – ways to get more leads. The network allows you to have a much greater reach, the databases that are generated are huge… So much that sometimes we are not able to get the full potential as qualifying all these leads is a task, sometimes, titanic.

That’s why marketing automation was born

Marketing automation, or marketing automation, fulfills many missions, such as:

  • Add value to the process: We will obtain data from the most complete and richest users. Being able to have a more detailed (inbound) conversation and being easier to convert them.
  • Segment “automatically”: the tool is able to segment the databases in a very agile way to perform specific actions on different types of public.
  • Reduce costs: besides that it is more complicated to make a mistake, it greatly reduces the cost of the process, in time and money, in addition to obtaining better results and, therefore, more conversions (sales).
  • Performs continuous monitoring: no data will escape us, we can see all the information in a detailed and orderly manner.

The automation of marketing is something necessary and very effective, especially for those companies that have large databases. Achieving, in such a simple way, tracking and quality conversion to so many users is something that could only be achieved with marketing automation…

Find out more about Marketing Automation in this video:

Hope this post has been useful and looking forward to your comments!

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