Microinfluencers, a New Element in Digital Marketing

We all know that marketing bases its entire technique on a simple axiom: the human being is influenced. And the great novelty of the moment is a way of influencing through a new figure that is increasingly gaining more relevance, with you the character of the moment: the microinfluencer.

Is that the issue of social networks, coupled with the facilities to produce content and, in turn, added to access to knowledge of Digital Marketing has allowed some people through a blog or a YouTube channel, for example, have up to 100,000 followers.

These figures that reach a niche audience, that is, smaller communities, but with more specific interests and a high level of interaction, are a real competitive advantage, since they form an opinion and at the same time they are accessible. Therefore it is best to have one working with you.

Who is the Microinfluencer?

He is a common Internet user who expresses himself through a social network or blog on strictly segmented topics such as gastronomy, hospitality, tourism, music, theater, among other things. He publishes all his impressions about the experiences he experiences and his audience accompanies him and interacts with him.

It is not famous, but it is known by some; It is not a movie or a television star, but it has its followers on its social network page. Work locally, on a smaller scale, in a specific city, developing content that inspire your followers and get the most precious: move public, not large quantities, but enough to increase sales of your business.

Because of their more defined identity traits, this type of “micro-influential” people are gradually undoing the concept of megainfluencers, to the point that Klout, the famous platform that calculated the popularity index, stopped working this year. The digital trend has moved away from the generalized and now seeks more defined features.

Why Microinfluencing?

Utility – Advertise

The microinfluencer found its own channel and stands out in it getting a great adhesion. Therefore, if he or she incorporates your brand into his publications routine, more people will know about you.

Energy – Win to win

The microinfluencer brings enthusiasm, because for him it is also a great opportunity for unique experiences, he also benefits, because he is invited to places, obtains discounts, benefits and special conditions.

Link with the audience

The audience of a microinfluencer is receptive, faithful and has a high level of engagement, seeks value, content and relies on it as a reference of a pattern of good taste, as if it were a seal of quality.

Proximity with the client

And because of its own local characteristic it has a type of audience that is close to your endeavor. It is an audience that will be more accessible to be turned into lead and then qualified.

How to find a Microinfluencer?

It is not difficult at all, just surf on social networks and keep up with the news from your area to find these microinfluencers. Establish contact with them, encourage them to propose a work in collaboration, you will see that it is simpler than it seems. That is why this modality is being imposed.


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