Imagine being able to exchange ideas on creative concepts of advertising overcoming the skill of an average man, or develop a campaign with which you can transmit emotions and sensations directly to the minds of your target audience.
Thanks to pioneers like Elon Musk, who have begun to explore how Artificial Intelligence (AI) could be incorporated into a brain, these skills seem closer and closer. Soon, “merging” our minds with the best available technology will be common (I will not speak about the morality of such a “breakthrough”).
The next step will be to integrate this technology into our brain. In fact, Musk says that doing it fast will be crucial or artificial intelligence could end up replacing us completely, dominating us, or even destroying us (as explained by author Mark De Castrique in his book “The Singularity Race”). The singularity is the hypothetical concept that indicates that the AI will eventually surpass human intelligence and that, as a result, not join the same, according to Musk, could be even more risky than North Korea’s threats against the USA.
When the AI becomes more intelligent than the human brain
Nowadays, AI can learn to defeat humans in chess in just a few hours. It can process and analyze millions of data at speeds, and in quantities, simply unthinkable and impossible for any human being. AI simply learns faster and much better than almost anyone could. In some areas, AI even surpasses the geniuses…
We know that the future that awaits us is full of unprecedented advances. And that the potential to greatly increase your intellectual abilities or IQ, as well as to help people with cognitive diseases, paralysis and other types of impairments or disabilities in the brain, is more compelling than ever.
If we can merge human (biological) intelligence with artificial (digital) intelligence, we will be able to increase our capacity to store and process information; facilitating the speed of connection between our brain and our digital version on the Internet.
This is how your brain works now
Your brain is divided into two main sections: the limbic system and the neocortex. The first is responsible for our most basic or primary instincts, as well as everything related to survival, such as eating, fighting and reproducing. On the other hand, the neocortex is the most advanced area, and is responsible for the logical and rational functions that make us good for business, technology, logic and philosophy.
These two sections work in synchrony with each other, enriching each other. And, to this, we could add or add a third interface or layer of Artificial Intelligence (AI), which would connect us to a new world, extremely advanced, that would give us the ability to build amazing things from the hand of our friends the robots or machines that work with AI.
This special connection would give us access to much more extensive memory storage, amazing machine learning capabilities, and yes, we could even get the dream of many: an almost telepathic communication with your creative team, without the need to talk, have to make them a sketch of your idea, or write it in your notes.
Connecting the brain with a computer interface
For many, knowing that they are already working to connect computers with the human brain is a relief. Brain-Computer interfaces (known as BCI) are already being used to help people with deafness to listen, alleviate the symptoms of people with Parkinson’s and allow, that those who are paralyzed, control their robotic arms with nothing more than their thoughts.
Researchers’ next step is to study how to implant chips in the brain that do not create inflammation; that they can heal the injuries of patients with spinal cord injuries, and allow the brain to communicate fully so that signals can be transmitted and received from anywhere in the brain. This last type of BCI would be the integrated “third digital interface” that we mentioned earlier and that, by merging with us, will allow us to acquire intelligence and superhuman capabilities.
Types of BCI’s for the entire brain
All the different ways in which a BCI has been proposed for any brain are in the experimental stage, but if it is achieved, it will mean that our brains can have access to any of the following advances in the near future.
I recommend you to watch this video about BCI before reading the following:
Silk-based brain electrodes
About 10 years ago, some scientists began to theorize and experiment by placing electrodes in a silk-based polymer that was extremely thin and could fit snugly around the cerebral cortex.
Injectable Neural Mesh
Basically, this involves a polymer network that is rolled up and placed in a very thin needle, so that it can be inserted into the cranial cavity. In this way, this polymer spreads and covers the cerebral cortex, detecting neuronal activity.
This idea proposes sending thousands of nodes of microscopic sensors to the surface of the cerebral cortex and joining them by means of a “subcranial reader or interrogator”.
Laser Eye Technology
Musk has the vision that this new interface will be implemented by means of a machine that would work in a very similar way to a Lasik type robot, which would embed the third interface or digital layer to scale.
Integration and specialization
The world of technology is full of ingenious AI tools designed to make us better and better our lives. Do you want an example? Think about how certain changes driven by artificial intelligence could affect a professional digital media or digital advertising.
In fact, the answer is really simple:
“The AI is already the big responsible for the efficiency that we enjoy today in terms of advertising and marketing. It is impacting and driving diverse areas or disciplines of that industry, including search engines, search engine recommendations, programmatic advertising, marketing predictions, conversational commerce, image recognition, advanced audience segmentation, content generation and much more.”
Companies around the world are already doing their best to adopt the most advanced technology in their processes and be at the forefront of their industry.
That’s why accepting, taking advantage of and allying with the AI could translate into quite interesting implementations for you and your company. But first, you would have to integrate your third interface or layer, with this cluster of AI-driven applications.
Does not it sound incredible to be able to use a wide range of technologies, process huge amounts of data, from multiple tools at the same time, and all this happening inside your mind?
How would you like to have the ability to write cognitive ads based on millions of data in a matter of minutes? Or being able to understand your target audience so well that you could know their identity and feel what they are feeling. Or, well be able to communicate with millions of people to give them the opportunity to truly live your brand in their minds.
These advances will allow professionals, companies and advertising agencies to specialize in an advanced manner and maintain creativity and collaboration among its members, while evolving step by step with the machines.