Writing an article from scratch is both a creative and an operational process. Following some basic steps the writing of new entries can be optimized both in time and in the quality of the contents.
When I publish posts about blogging I give advice on all kinds of issues. I have realized that there is one thing that I have not really done yet. Share how I create an article from scratch. Maybe it’s interesting to understand both the creative process and the most operative when it comes to how I publish entries in this blog.
Watch this video about other blogger’s recommendations, it’s very useful!
Let’s start with the first step…
- Generate a new idea: everything starts with an idea for a new post. Do not be afraid to write about something that has never been written before. What really matters is to publish frequently to improve with each new post. Readers appreciate and note if someone has invested time and love in making an entry.
- Adapt, resume or improve existing ideas and content: publish frequently on a blog costs. When I raised the challenge of publishing every day I honestly thought it would be easier. Apart from being disciplined, new ideas are not always generated. There are days where you are blocked and you can not get motivated for any topic that comes to mind. A small “trick” that I use is to update my own content or create articles with the help of third parties. We cannot know everything. Sometimes it’s good to be inspired and helped by other people.
- Prepare a first version of the title: when you start publishing your first posts you will quickly realize the impact of choosing a good title. The content is important but if you do not give enough importance to this topic you will be left without visitors even if the article deserves it. The first words are key.
- Create the basic structure: the blogs are no longer read, they are scanned. We must go further than simply presenting the reader with a block of text. It is important to highlight the important parts of the article. A visitor must be able to capture the most important messages in a few moments. This is how you increase the likelihood that the user will stay and start interacting with your article through a subsequent comment or dissemination with your followers on social networks. The skeleton of a post therefore requires that once the title is chosen, paragraphs and subtitles that make reading comfortable.
- Write the introduction: the initial part of the text is not the first thing that the visitor of your blog will read. Considering the “scanability” of the texts, there is a greater probability that a reader will spend more time on your content. Let readers escape easily. Make them feel comfortable. Tell them a story that captures their attention. If you share something personal they will identify theirselves even more with you. Try it. Surely you will be surprised.
- Write the key part: The main ideas are located in the middle field of the post. If this part does not convince quickly the probabilities of generating some type of interaction go down infinitely. Do not be afraid to risk defending difficult positions. Without criticism you are not relevant.
- Include internal and external links: whenever it makes sense, it is good to include links within a post. There may even be aesthetic reasons for doing so. You have the opportunity to recommend third-party content that demonstrates that you have a good command of your field of knowledge. You offer an additional reading that the visitor without having gone through your article would never have discovered. This person will remember the source and will know how to value it positively.
- Write the final part of the post: the final part of the post is used to generate a “conversion”. The idea is that the reader of that article returns. You are interested in generating some action such as subscribing to your blog or following you on Twitter so that in the future you also have access to your content. One way to do this is by announcing new related topics that may be of interest to you. Another small trick is the creation of series of articles where not everything is suddenly counted but separated into several themes to generate recurring visits to the blog.
- Choose a question to generate conversation: the last lines of your post should be dedicated to a question you ask the reader. A blog lives from the interaction of readers with each other and with the blogger. Generating comments helps generate more comments and with it “fresh” content contributed by the people who visit your blog. In the question at the you should ask about the opinion of your readers. One way to provoke comments is the publication of incomplete or participatory posts.
- Include an image: the image is like an anchor or magnet that makes it difficult for the user to escape quickly. A quality professional photo reflects these attributes unconsciously to the quality of the article without having previously read it. It helps build trust to give the main content an opportunity. It is key to select adequately when you want to generate some emotion on the part of the reader.
In this post I have shared for the first time how to write posts from the “operational” point of view. Each one has to go through the steps in such a way and choose at the end the order that best suits them.
What are your tips for developing an article?