Content is key to getting traffic to your blog. There are certain types that are usually more likely to go viral than others. There is no guarantee of success but it is worth trying.
I present 7 types of content that have the potential to receive avalanches of visits.
Viral marketing does not exist. Whoever tells you that you can plan an action step by step to make a viral campaign on social networks lies. The only thing you can influence is the content and its environment to increase the probability of dissemination. You can plan 5%, the rest simply happens.
Watch these video to learn about a complete set of tools to make your content viral:
No one has the secret formula to create videos, posts, presentations or pictures. Still, there are certain types of content that are more likely to succeed. If you are a blogger, your traffic strategy is not based on high traffic points.
The “bet” is to be constant in the publication of value-added content. I have not been able to try all the types of contents that I present in this post, but those that I have tested generate me an average of 300 RTs, counting also those that have been a total failure.
Here they are:
- Infographics: it is what is fashionable now. Combine data on social networks and combine them with a cool design. It sounds simple but in the end it is tough work to create an infographic so that the result is optimal.
- E-books: an option may be to download content from your blog in the form of an e-book. You can even create several if you group your posts by themes to offer more segmentation to the reader. If the articles are not good, it is unlikely that the e-book is a success.
- Whitepaper: the whitepaper may seem a variation of an e-book but it differs by dealing with issues in more depth, having a more neutral and scientific style. Given that, it is a very complete document with very valuable information, in most cases it requires some type of registration, which prevents the possibility of becoming viral.
- Lists: the posts that deal with a topic in the form of “points to take into account for …” can create interest on the part of the readers. One of my favorite posts that fits here is “The 10 most common mistakes when you start with online marketing”.
- Humor videos: we like to laugh because it makes us happy. Happiness is a key to success for marketing. It is probably one of the most shared content on the Internet and explains part of the billions of views that YouTube has every day.
- Rankings: who is the best? Life is a constant struggle to choose a winner. We like to appear in the rankings and read them. The top marketing blogs are an example for this type of viral content. In this particular case, it is a very well chosen theme given that the bloggers that appear are potential multipliers to help start the viral process.
- “How to …” posts: There is even a very successful page that is “ehow.com”. A recent post of this type has been “How to get records and sales with a banner campaign to CPM”.
For a content to become “viral” it does not have to fit into the categories presented. What kind of post do you recommend to receive avalanches of traffic to your blog?