Social networks have been one of the great revolutions the Internet has experienced, completely changing our browsing habits. If before we went from page to page with our favorites bar and using Google for everything else, now networks are the ones in charge of deriving the traffic. The most important is Facebook. That’s why today I want to tell you how to integrate WooCommerce with Facebook.
The social network of Mark Zuckerberg is already a fundamental part of the strategy to bring visitors to any page, a blog, a news portal or an online store.
Would not it be great to have the entire catalog of your store on your fanpage? What if it was updated automatically? What if they were directly linked to the ads?
Well that’s what allows you to do Facebook for WooCommerce.
Facebook for WooCommerce, the plugin that integrates your store with Facebook
Facebook for WooCommerce is a plugin that will allow you to achieve all these wonders so convenient, and it is also free. Of course, you will not find it in the official WordPress repository, you will have to look it up in WooThemes, the official WooCommerce repository.
Its installation is very simple. You only have to enter the WordPress desktop and then go to WooCommerce> Settings> Integration, and from there activate the wizard that will allow you to include it in your store in a few steps.
There are three important aspects that you can do with this plugin:
- Link your store with your Facebook fanpage.
- Link your store with Facebook Ads.
- Import and synchronize the products of your store with Facebook.
An important detail, however, will only serve you with stores created with WooCommerce, or Shopify, or Magento or any other platform.
More advantages: integration with Facebook pixel
If you have the Facebook pixel integrated in your store (something we strongly recommend), this plugin will allow you to perform two more actions that increase its power even more.
- Track conversions.
- Create remarketing campaigns.
It’s not the only way to have a store on Facebook. Any page can be configured as a store, simply by downloading the official application to create the store tab. However, it is a slower process than the one offered by Facebook for Woocomerce. It has the invaluable advantage of keeping your stores in sync and of automatically creating the cards.
Otherwise you would have to do it manually, in a similar way to the plugins that offered to integrate your store in Amazon.
This will allow you to reach your potential buyers quicklier and effectively, being able to point to them directly with a product and Facebook Ads tab. It is one of the best tools to grow fast when you start.