Our blog is our way of sharing this knowledge and, at the same time, reaffirming what we have learned.
Today I will talk about two relatively simple concepts, links dofollow and nofollow.
Do not obsess over the SEO of your website.
If you want to optimize the SEO of your website, you need to have a well structured page, that offers a good user experience both desktop and mobile, with a very attractive design that attracts and keeps your visitors, that have well ranked content with calls to action…
In general, if you do not offer a good user experience or if you do not offer valuable content, the web will not convert, and all the time, energy and money invested in an SEO and Backlinks strategy will have been in vain.
Importance of the links
Links matter, because they influence the relevance of your website. The more web pages you recommend with a link that points to yours, Google will take you into account because it interprets the linked content of your website is of value and consequently will rate you positively so that your positioning improves.
Google believes that a link pointing to your website is like a kind of “score”. The higher the link quality, the higher the score that Google will give you and this will influence your positioning. For example, a link of a web page of great authority such as an important university, will benefit you much more than the fact that they mention you with a link from a blog or website with a year old and moderate visits.
What is a Dofollow link?
The dofollow links are commonly the normal links. That is, by default all links are dofollow. A dofollow link has this structure:
<a href=”http://www.yourwebpage.com”> your website </a>
The fact of creating a natural link to another site means that you are telling the Google Bots to follow this link because it is as if you are recommending them to visit that page. But at the same time, this type of link transfers part of the authority of your web to the web that the link points to.
To give you an idea, it is as if you were giving a positive vote to the web you link, since it is assumed that if you mention it is because it should have some valuable content and that is why it is worth visiting. This fact makes the linked website increase its Authority (because it is recommended).
In SEO this transfer concept is called Link-Juice, to understand it in a more graphic way, the guys from crazyegg.com explain it very well.
Now, the fact that you lose link-juice by recommending a website is not bad at all, on the contrary, Google likes that you contribute useful information. In fact, we usually put links to our post because this is a coherent way to give truth to the content that we offer.
The truth is that the one who usually recommends, in the long term is also recommended.
What is a Nofollow link?
For this case, if you add the “no follow” attribute in a link, you are telling Google directly not to follow this link. If we saw them in HTML code, a nofollow link has this structure:
<a href=”http://www.yourwebpage.com” rel=”no follow”> your website </a>
This type of link also does not transfer the link-juice of your web page to the linked one. But that does not stop being a link, so if a user clicks on this link, it will go to the aforementioned website in a normal way. It is a normal link that will add value and, if necessary, will carry truth to what you are explaining.
Although it may not seem like it, this type of link has advantages for both the website that puts the link and the linked website. On your website, if we add all the internal and external links there should be a balance between the links follow and no follow approximate to 30/70.
How to create a Nofollow link?
To maintain a good balance, you may want to create links with the rel = “no follow” attribute so as not to pass Link-Juice, there is a plugin that allows you to do this manually.
It is called Ultimate No Follow in this way, when you put a links, you can decide if it is follow or not follow without having to touch html code. Just click on the check box as indicated by this image of the application and the link becomes no follow.
For web pages in WordPress, links that are shared within the comments of the blog are by default NoFollow.
Try to be as natural as possible because Google does not take into account exclusively the SEO. If your website does not have a good interface that provides a satisfactory user experience and does not contribute value for more that afiles the SEO of your web site, you will not get very far.