Trust is necessary in business, and specially if we talk about an ecommerce. You can offer security to visitors of your online store with SSL certificate for ecommerce, an electronic seal that confirms the identity of the site and encrypted data according to the type of certificate plan you choose. We tell you what you need to know about SSLs.
As ecommerce clients, one of the experiences we search on a website are elements that provide security and confidentiality. If we are going to buy we want our bank details to be protected. How do we know if the website is legitimate?
As administrators of an ecommerce project or as self-employed with their own web, we also seek to reach the type of user with the greatest reservations when sharing data.
What is an SSL certificate?
SSL stands for “Secure Socket Layer.” It is the standard security technology that establishes an encryption between a web server and a browser.
When using the system, a secure protocol is established in the transmission of data through the network. Guarantees privacy and protection in online transactions.
SSL digitally connects the information to a cryptographic key.
When a website includes SSL it indicates to the visitors that the site is certified and that it encrypts the information between the web and the browser. Protects personal contact data, banking and credit card numbers, for example.
A website is certified with the basic level when a green padlock symbol and the legend “It’s safe” appear on the left of the URL. It also changes the URL of the web from “http” to “https” as an indication of “it is safe”.
If you click on the padlock, a window opens with the data of the SSL certificate and the information of the certifying entity.
Why certify a website with SSL
The self-employed and SMEs with online presence face several challenges. On the one hand, they need to make themselves known to potential customers and offer a quality product or service. On the other, prove that they are a reliable site.
Although social networks, comments on the website and ratings on customer opinion platforms favor transparency, it is not enough.
Advantages of an SSL for ecommerce
- Provides differential value against the competition
- Offers security to customers
- Generates greater confidence
- Protects confidential information (personal data, banking) by encryption
- It favors the SEO for being an indicative of security for Google
- Reduces the risk of data theft and misuse
How to get an SSL certificate
The entity responsible for assigning SSL certificates is the Certification Authority (CA).
The CA verifies the identity and veracity of the information on a website and extends a certificate according to one of the 3 types of authentication offered:
- Domain validation SSL (DV) Basic level of authentication
- The Domain Validated Certificate only certifies that the applicant is the owner of the domain to be certified. No company information is verified.
- Enterprise validation SSL (OV) Average authentication level
The Organization Validated Certificate together with the property of the domain, certify the significant corporate information as inclusion in the Mercantile Registry. Suitable on websites with non-sensitive data exchange. Designed for companies, non-profit organizations and educational institutions.
EV Extended Validation SSL High Authentication Level
The Extended Validation Certificates are at the highest authentication level. The analysis is deeper, with a thorough verification of aspects relevant to security and a thorough investigation of the applicant company. It is the appropriate certificate for ecommerce that manages banking, credit card information and sensitive information of its clients. The EV is the only certificate in which the name of the company appears in the URL in green, the most visible sign of the type of security. Designed for online stores and companies that have shopping carts.
If you have already chosen the type of SSL certificate for your business or web, you can request it from the company that manages your domain or hosting. Prices and plans vary between companies and usually offer special discounts and promotions with some extended features.