Are you not convinced by the sales results of your online store? Maybe you receive many visits on your site but users leave without buying. The objective of an ecommerce is the sale. Without sales conversion there is no online store. That’s why we present 5 tips to optimize and increase sales in ecommerce.
1-Forget the eternal purchase forms
Do you need to know so much data? This is not the time to qualify your users. It is the moment of the purchase, do not fill your customers with questions. Think very well which is the most important data to establish the transaction.
2-Optimize the loading time
Imagine that you enter a clothing store to buy a pair of pants, all the sellers are busy and there is a long waiting line. Sure, you’re in a hurry, and if they do not assist you quickly, you will go to another store nearby.
If the speed of loading your pages is slow, your clients abandon you, and consequently your sales decrease.
3-Do not underestimate the Finder
You must help your users find exactly what they are looking for. This is a way to increase sales in ecommerce.
Adapt the language of your catalog to that of your target audience. Use autocomplete search engines, which provide search suggestions when you type the terms in the search box.
You can also add product recommendation with photos, description and price that lead to specific pages. This will be very attractive for your users.
4- Remember the products in the cart
Are you sure you do not want to take this? Invite your users to finish the abandoned purchase processes.
Through an email you can remind them that they have left something pending in their cart or on their wish list.
5- Invite them to buy something else: Generates cross sales
Anything else? – usually says the seller. It generates cross sales. When the user adds a product in his cart, invite him to buy related or complementary products.
You can also make recommendations with the famous phrase “The users who bought this also bought these other products”.
With cross-selling strategies you increase the average ticket of the purchase and thus generate more profits.
I hope you apply some of these tips (if you have not already done so) and increase the profits of your ecommerce.