Once you have your brand-new online store ready to start selling, the most difficult point begins: How do I start?
Keep in mind that for an online store to work a digital marketing plan is necessary. If you do not know your potential customers and you cannot offer them a differential value that elevates you above the competition, you will not get very far.
On the Internet, no matter how well designed the store or the product is, no one will go ahead, so it’s your job to look for customers and take them to your store.
I propose 5 basic strategies for the launch of your eCommerce or sales increase:
Pay per click ads
Probably the strategy that may give you more income in the short term. It is especially useful when you have just launched a brand and it is not yet well positioned organically.
It is useful when you have an important novelty and want to communicate quickly.
The two most interesting platforms are:
- Google AdWords: Allows you to appear in Google searches – and affiliate pages – by entering certain keywords.
- Facebook Ads: It has a huge potential to segment publics and seek to impact users who may be interested in your product.
Strategy in social networks
The presence in social networks has become a fundamental pillar of any marketing strategy. However, we must bear in mind that each network will require time, so you must choose well in which to be and in which not.
In the case of an eCommerce, both Instagram and Pinterest have been shown as great tools to generate brand image and to publicize your products, especially in the field of fashion or design. Other audiences can be found in other networks. For example, if your products are focused on other businesses, you can bet on LinkedIn.
Facebook is also important, and not only because of its huge user base, but because it will allow you to access its ad platform that I mentioned earlier. On the other hand, Twitter is a social network that converts little to sale, but that can be fundamental if part of your strategy involves the generation of content.
Having a blog in your eCommerce allows you to report all your news, generate brand image and improve your SEO results, positioning yourself better in search engines organically and without having to resort to paid ads.
To be effective, you must generate valuable content and you will need to be constant in the publications. A blog that takes months without updating can generate a bad image that ends up reverberating in your store.
Getting new customers is difficult, so making those who have already bought back to our store is essential. Marketing through email can be very helpful, sending news and offers that can become a new sale to our mailing list.
It is important that we get visitors who do not buy registered on our website to be able to add them to our list. A discount offer on your next purchase can be a good call to action, but it is also essential to simplify the registration process.
Link building – the incoming links to your website from the outside – is fundamental for a good SEO positioning. A good way to get them, which can also increase sales directly, is an affiliate program.
This uses the power of tracking to create custom URLs that detect the origin of a user. In this way, if a blogger writes about a product that you offer, you can link it to one of these addresses. If a visit becomes a sale, the software detects it and the blogger takes a percentage of the sale.
Other strategies for an eCommerce
These are some of the most important strategies that will allow you to bring traffic to your online store. Remember these important aspects so that the traffic that arrives becomes a purchase:
- A design that does not distract the user from the final goal: the sale.
- Optimize your website so that it loads as fast as possible.
- Simplify the process: ask only the necessary data and do it in a single form.
- Do not add costs at the last moment: most cart abandonments occur when users discover that the final price will be higher than initially promised, for example by shipping costs.